Stories by Michael Curtis

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.

Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

Data show the future of public relations is stronger when it’s more diverse, and PR agencies must hold themselves accountable in upholding DEI commitments within their own walls and across the industry.

The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don’t capture what’s really happening.

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail. 

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.