This session gave a nod to Mental Health Awareness Month by discussing high-pressure agency life and strategies for communications employees and employers alike to set boundaries and create healthier workplace dynamics.
Stories by Nicole Schuman


PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
May 15th, 2025 by Nicole SchumanThis week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
May 8th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
May 1st, 2025 by Nicole SchumanThis week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
April 24th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

Top Tips: Sustainability Communications
April 22nd, 2025 by Nicole SchumanIn this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.

PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That ‘Sucks’
April 17th, 2025 by Nicole SchumanThis week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”

PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
April 11th, 2025 by Nicole SchumanKwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.

PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
April 10th, 2025 by Nicole SchumanThis week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less
March 31st, 2025 by Nicole SchumanWe talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.