The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.
Stories by Nicole Schuman

Google I/O Spells Uh-Oh for Search
May 22nd, 2025 by Nicole SchumanThis week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.

Learning About Crisis From Sports Controversies
May 22nd, 2025 by Nicole SchumanSports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”

Shaping the Next Era of Communications: A Q&A with Brandi Boatner
May 21st, 2025 by Nicole SchumanIn our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.

ChatGPT Demo: Using AI to Pitch Media
May 19th, 2025 by Nicole SchumanScott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.

Mental Health Strategies for High-Pressure PR Agency Life
May 16th, 2025 by Nicole SchumanThis session gave a nod to Mental Health Awareness Month by discussing high-pressure agency life and strategies for communications employees and employers alike to set boundaries and create healthier workplace dynamics.

PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
May 15th, 2025 by Nicole SchumanThis week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
May 8th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
May 1st, 2025 by Nicole SchumanThis week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
April 24th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?