This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
Stories by Nicole Schuman


How to Avoid AI-Assisted Writing Pitfalls
June 9th, 2025 by Nicole SchumanLeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
June 5th, 2025 by Nicole SchumanThis week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

How PR Can Win in AI Search: SEO Strategies for the LLM Era
June 2nd, 2025 by Nicole SchumanWhitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.

PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
May 29th, 2025 by Nicole SchumanThis week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership
May 28th, 2025 by Nicole SchumanPRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).

How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
May 23rd, 2025 by Nicole SchumanNareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

News Outlets Respond to AI-Generated Summer Reading List Insert
May 22nd, 2025 by Nicole SchumanThe Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

Google I/O Spells Uh-Oh for Search
May 22nd, 2025 by Nicole SchumanThis week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.

Learning About Crisis From Sports Controversies
May 22nd, 2025 by Nicole SchumanSports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”