Stories by Lana Zekster

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand… Continued

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection.

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."