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Trump’s ‘Morning Joe’ Tweets: Apotheosis of a Communications Strategy

June 30th, 2017 by Steve Goldstein

Looked at clinically, we know that the president’s communications skills can’t help but influence the tone of civic discourse online and, to a lesser degree, in person. Individuals and organizations must swim in, navigate and adapt to these incivil waters.

ask a journalist image shows a microphone, paper and a pen

From Soundbite to Story: Media Training for New Media

March 23rd, 2026 by Christine Reilly

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

IN-N-OUT Double-Double Burger in a tray on the table inside the fast-food restaurant.

PR Roundup: Burgers Win, Macy’s’ Clear Warning and Lush Stands Up

March 19th, 2026 by Nicole Schuman

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

internal comms measurement represented by a measuring tape encircling some tiny wooden people

Beyond Vanity Metrics: How to Prove Internal Comms Actually Works

March 19th, 2026 by Andrew Hubbard

Measurement matters, but it needs a rethink if internal communications is to be seen as a strategic business function.

Elina Kochenko AI-Driven PR Manager Flyer One Ventures headshot for her presentation AI Deep Research Tactics and Efficiency Plays

How AI Deep Research Is Transforming PR: From Media Landscape Analysis to Campaign Planning

March 17th, 2026 by Nicole Schuman

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

What AI tools can PR pros use to help them program GPT and make them more efficient.

AI May Speed Up PR Teams, but Does it Make Them More Productive?

March 16th, 2026 by Tim Gray

More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.

target logo on cell phone

PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust

March 12th, 2026 by Nicole Schuman

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.

woman working on phone

Four Communication Rules That Keep PR Clients From Walking

March 12th, 2026 by Dustin Siggins

When PR clients understand your process, trust your judgment and feel empowered to contribute their own expertise, the work becomes more strategic, more efficient and more impactful.

women in an office talking, working and looking at a computer screen

Why the Startup Label Is Losing Its Meaning (And What to Say Instead)

March 10th, 2026 by Evgenia Zaslavskaya

Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a local retail brand with an online store adopts the label; a profitable, bootstrapped business with no ambition to scale beyond a niche still uses the term.

A headshot of Andrea Gils Monzón, CEO and cofounder of the Shiftmakers Agency, showing a title slide of her presentation, AI Governance and Responsible Use

Take Control of AI in Your Organization: A PR Leader’s Guide to Governance Done Right

March 9th, 2026 by Nicole Schuman

Discover practical steps for implementing AI governance immediately. We explore mapping your AI footprint, creating digestible guides, vetting vendors and ensuring transparent disclosure for a cohesive organizational strategy.

PRNEWS Announces Winners of the 2026 Purpose & Impact Awards

March 6th, 2026 by Jessica Dombrowski

FOR IMMEDIATE RELEASE PRNEWS Announces Winners of the 2026 Purpose & Impact Awards Honoring the Changemakers Using Communications to Drive Meaningful Progress NEW YORK, NY — March 6, 2026 — PRNEWS today announced the winners… Continued

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