Looked at clinically, we know that the president’s communications skills can’t help but influence the tone of civic discourse online and, to a lesser degree, in person. Individuals and organizations must swim in, navigate and adapt to these incivil waters.
SXSW rewards intention, not over-scheduling. Success isn’t measured by how many sessions you attend, but by the relationships you build, the insights you gain and how effectively you use your time.
Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.
USA Hockey’s public silence at this moment isn’t just a missed opportunity. It actively risks undermining that growth by signaling to those new fans that the organization doesn’t take the women’s program seriously either.
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.
Build a robust crisis immune system for your organization against AI-generated risks.
PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
FOR IMMEDIATE RELEASE PRNEWS Announces Winners of the 2026 Content Marketing Awards Celebrating the Smartest, Boldest, and Most Effective Content in PR NEW YORK, NY — February 19, 2026 — PRNEWS today announced the winners… Continued
Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.