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Rev. Dr. Martin Luther King, Jr. is known as one of history’s best communicators. In his writing, he employed a rich feast or oratorical strategies and stylistic devices, and he displayed a command of grammar and a comprehensive understanding of how to organize a speech for maximum impact. Here are some of his most memorable remarks on communication and leadership.

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, is a resounding success. Whether or not it […]

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, is a resounding success. Whether or not it … Continued

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.