Winner: Carlson Wagonlit Travel – Impact the Gridiron
In 2011, Carlson Wagonlit Travel wanted to leverage its presence at the Global Business Travel Association International Convention and Exposition to generate meaningful stakeholder interactions. The organization used the opportunity to showcase its sponsorship of a Habitat for Humanity home in Denver, the host city of the convention.
Carlon Wagonlit Travel engaged the local community to get involved in the campaign. Denver-based employees were invited to participate in construction of the house and the dedication ceremony, while hometown airline carrier, United Airlines, signed on as a sponsor.
Part of the Habitat home was on display at an event hosted at Denver’s Invesco Field, home of the Denver Broncos. The Habitat homeowner and her children were the guest of honor. Guests were allowed to sign the home’s rafters, play punt and pass with Broncos alumni and enjoy tailgate food. —RD
Honorable Mentions:
Brita and Edelman – Brita FilterForGood Music Project Helps Dave Matthews Band Caravan Reduce Bottled Water Waste: In 2011, Brita launched the Brita FilterForGood Music Project to connect fans with artists to inspire them to reduced bottled water waste. The Dave Matthews Band was selected as he first strategic music partner for the project to kick off a series of three-day festivals across the country. The project provided reusable Nalgene bottles and Brita Hydration stations that dispensed free Brita filtered water to concert-goers, saving 310,000 disposable water bottles from entering landfills.
Coca-Cola Enterprises – Virtual Sustainability Panel: Collaboration Through the Value Chain Creating a Low Carbon Future: To introduce its new sustainability plan, “Deliver for Today, Inspire for Tomorrow,” CCE hosted a live panel discussion bringing together customers, suppliers and sustainability experts. The company works across its value chain in an effort to grow a low carbon waste business and reduce its carbon footprint by a third by 2020. The panel attracted 100 customers, suppliers and stakeholders.
PHILIPS AVENT and Elite PR Group – PHILIPS AVENT Breastfeeding Campaign: As one of the leading producers of breast pumps and nursing supplies for mother in Taiwan, AVENT launched a multi- tiered campaign to help educate mothers and their families about the importance of breast feeding for one year after birth. Launched during World Breastfeeding Week, they developed partnerships with Taiwan’s largest parenting Web site, Babyhome, held a “breastfeeding for fathers” press conference and created two breastfeeding seminars for working mothers of infants.