Winner: Helen Havlak
Euro RSCG Worldwide
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In the course of her internship with Euro RSCG Worldwide PR’s Newsengine U, Helen Havlak distinguished herself above and beyond the normal requirements of her position. She demonstrated a broad range of skills while contributing to consumer (Sears/Kmart), B2B (Dun & Bradstreet) and social media accounts and campaigns.
Havlak led the development of the team internship project for which the interns were tasked with creating a business plan for a speakers’ bureau. During the presentation of the plan to several SVPs and the president of the agency, Havlak impressed with her professionalism and composure. Her fellow interns looked to her as a leader, and one of the agency’s senior vice presidents noted that she spoke and presented better than many seasoned professionals. —JC
Key PR lesson in 2010: “Content rules. No matter how well you market a product or initiative, no matter how many social media outlets and blogs you target, no one will pay attention unless you offer them a valuable piece of content that they find relevant, interesting or amusing.”