Honeywell Hometown Solutions focuses community outreach on three vital societal needs: promoting family safety and security, improving math education, improving living conditions for low-income families. Honeywell used integrated marketing tactics ranging from traditional media relations, advertising, cause-related marketing, public affairs, coalition building and local market events. More than 15,000 employees in 225 Honeywell facilities across the U.S. participated during the 2007 annual giving campaign, donating more than $3.8 million.
Yum! Brands, Inc. with Weber Shandwick
While it is more widely known for being the company behind such successful brands as KFC, Pizza Hut and Taco Bell, Yum! Brands would rather be known as the leading company in fighting world hunger. Since the company went public in 1997, Yum! has donated more than $500 million worth of food to hunger relief agencies in the U.S. alone. Despite the 2008 economic downturn, Yum! reports its fundraising efforts exceeded 2007¹s totals. More than 1.4 million employees, franchisees and family members volunteered more than five million hours of service around the world.
Eaton, a global technology leader in electrical systems, considers itself to be a company that is "green inside and out" due to its investment in improving the environment, saving lives and conserving resources. Eaton partnered with a number of its high-profile, sustainability-conscious customers including Coca-Cola and UPS to launch press events touting sustainability accomplishments. Eaton also developed a new awards program for Environment, Health and Safety to share effective practices and promote efforts both internally and externally.
Bank of America with RF|Binder
Bank of America identifies its key giving areas as health and human services, education, environment, arts and culture, and community development. Its standout effort is the Neighborhood Excellence Initiative, which, with the help of agency partner RF|Binder, sustains community efforts by championing partnership, leadership development and funding flexibility. Over five years, the Bank of America Charitable Foundation has committed more than $90 million globally to the program and will have given $20 million in 2008 alone.
Each year, Oracle donates more than $8.5 million to philanthropic organizations. In 2008, grantees included Junior Achievement, CARE, the Association of Educational Publishers, and the National Board for Professional Teaching Standards. In the same year, more than 5,000 Oracle employees in 37 countries volunteered 28,000 hours to community support.