Archive:

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.

It’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating… Continued

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels.