How Arby’s Twitter Strategy Evolved From ‘The Legend of Zelda’

February 2nd, 2017 by

For Arby’s, Twitter isn’t just a platform on which to advertise, it’s a chance to delight. The fast-food chain’s evolving Twitter strategy isn’t concerned with promoting its sandwich of the month or the latest addition to its menu. Instead, Arby’s is focused on engaging in conversation, identifying niche areas and most of all, having fun with its followers.


6 Ways Twitter’s Audience Insights Can Empower Your Messaging

May 29th, 2015 by

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

4 Twitter Assumptions PR Pros Commonly Make

May 5th, 2015 by

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.

4 Free Twitter Measurement Tools You Can Use Right Now

April 3rd, 2015 by

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.

4 Twitter Mistakes That Can Cost You Followers

February 26th, 2015 by

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?

‘Retweeted More’ Gives Crystal Ball Glimpse of Your Tweet’s Future

February 18th, 2015 by

In search of the perfect tweet? Researchers at Cornell have developed an algorithm that may help you find it.

Infographic: How You Spent Your Time Online in 2014

January 23rd, 2015 by

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

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National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

December 5th, 2014 by

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.

NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

December 4th, 2014 by

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.