Tag Archives: Twitter

National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , | Leave a comment

NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.  | MORE »

Posted in Crisis Management, Free Content, Social Media, Water Cooler | Tagged , , , | 4 Comments

4 Tips for Using Twitter to Pitch Journalists

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.  | MORE »

Posted in Free Content, Media Relations, Water Cooler | Tagged , , , | Leave a comment

4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

Posted in Crisis Management, Free Content, Social Media, Water Cooler | Tagged , , , , | 1 Comment

PR Insider: Visually Promoting The Client’s Global Brand Story

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images. | MORE »

Posted in Featured, Free Content, PR Insiders, Social Media | Tagged , , , , , | Comments Off

6 Tips for Building a Loyal Social Media Following

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.  | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , | Comments Off

Bing Aims to Become Exclusive Twitter Search Engine

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Comments Off

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster. | MORE »

Posted in Crisis Management, Free Content, Social Media, Water Cooler | Tagged , , , , , , , | Comments Off

Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , , | 2 Comments

#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , , , | 3 Comments