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storybook

Do Your 3 Search Words Suck? Six Questions to Ponder Now

November 7th, 2016 by

You need better and smarter ways to approach reputation management than Googling your brand’s name or your own name. Here are six questions that, if you can answer them correctly and/or honestly, will take you to the next level (however you may define a higher level). For instance, what’s your brand’s story? Can you imagine reading a short story about your company to your child at bedtime?

Subway

Jared’s Crisis Lingers Over Subway

October 25th, 2016 by

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days.

Subway

Jared’s Crisis Lingers Over Subway

October 25th, 2016 by

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days. Jared Fogle, the brand’s… Continued

The post Jared’s Crisis Lingers Over Subway appeared first on PR News Blog.

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9 Great Ideas from Award-Winning Communicators

October 21st, 2016 by

Your stakeholders – humans just like you and me – want to be part of a movement, not part of a marketing moment. That statement rang true to the hundreds of attendees at PR News’ Platinum PR Awards gala held Oct. 19 in NYC. That morsel of wisdom, shared by one of the award winners, was in great company with other bits of sound advice offered by communication leaders from corporations, nonprofits and agencies who took home their coveted prize.

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Be Careful Around Those Microphones and Cameras

October 10th, 2016 by

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives, friends, including me, a journalist by day, to enjoy drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night until I, a journalist, overhear two of your guests talking about something that could be a big story.

facebooklive

Facebook Live for B2B Brands—the Why and the How

October 3rd, 2016 by

It’s a given that b2b leadership is focused on sales. You can use that to your advantage if you’re trying to win C-suite approval at a b2b company for investing resources in an ongoing series of Facebook Live broadcasts. Define your ideas for Facebook Live streams in terms of lead-generation and sales potential. This will also help give weight and meaning your Facebook Live metrics.

White Button with Big Data Icon on Computer Keyboard. Information Concept.

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s imperative that as communicators we showcase our good work, we prove our worth, we take integrated communications seriously and we don’t squander the leadership position in content marketing and social media. To get there, we need to brush up on measurement, data and analytics.

Examples of epinephrine pens that the Center for Disease Control and  Prevention guidelines recommend that schools stock to combat food allergies are photographed in the Washington Wednesday, Nov. 13, 2013. The deaths of two girls in Illinois and Virginia from severe food allergies have helped spur efforts to get schools to stockpile emergency medications that can save lives. That effort has now reached the highest level: President Barack Obama's desk. The president was expected to sign a bipartisan bill that offers a financial incentive to states if schools stockpile epinephrine, considered the first-line treatment for people with severe allergies. The medication is administered by injection, through preloaded EpiPens or similar devices. (AP Photo/J. David Ake)

Digging Deeper on the EpiPen Crisis

August 31st, 2016 by

Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.

waiting

The Art of Making Them Wait

August 21st, 2016 by

There’s a science to waiting, to delaying a behavior. Think about dating and travel sites where the customer stares at a screen anticipating the “perfect match” or “best price” on a flight. You want the site to take its time, not rush into something important that could change your social life or save you money. If the match popped up on the screen too soon, you’d think it were a generic algorithm and you’d dismiss the recommendation.

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How to Make Your Community the Heart of Your Content Strategy

August 16th, 2016 by

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if a content idea will resonate with your audience. In the search for great content that inspires engagement, we so often forget to look in the most obvious place.