Tag Archives: Syndicated Posts

PR is Sales is Marketing is Advertising

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […] | MORE »

Posted in Career Advice, Digital PR, Free Content, Internal Communication, Measurement, Media Relations, PR News Blogger Network | Tagged | Comments Off

PR is Sales is Marketing is Advertising

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

A Much Sharper Vision for Online Video

My older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing. | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

This One Simple Question Can Transform Your Business Relationships

In the course of a week, a month, a year, how often do you check in, one on one, with your customers, business partners, clients, journalists, colleagues and stakeholders and as them “How am I doing”? | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Writer, Teach Thyself

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […] | MORE »

Posted in Free Content, Internal Communication, Media Relations, PR News Blogger Network | Tagged | Comments Off

Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty

Even the most beloved brands shouldn’t assume they are good to go with their customers, who are just a click or step away from turning their attention to your competitor. | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

A World Without Twitter?

PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social […] | MORE »

Posted in Digital PR, Free Content, PR News Blogger Network, Social Media | Tagged | Comments Off

How PR Can Strengthen Its Bond With Marketing

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together. | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

How Can PR Pros Build a Digital Business With 2020 in Mind?

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives. | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Colonel Sanders is Back and He’s Spreading

The new KFC ads featuring Darrell Hammond as Colonel Sanders are good PR, touching many of the points PR and communications pros have been espousing in PR News and at prnewsonline.com to keep brands, especially older ones, relevant. | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off