Logos and product design are the fastest form of brand communications. Steve Jobs knew this, and so does Mondelez, apparently. At this moment, news headlines and images are being posted and shared about Mondelez’s $23 billion bid for Hershey Co. A nationwide Pavlovian response surely has followed, as midday workers slink to candy machines, drugstore counters and bodegas for a quick fix.
You still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have accomplished and perhaps reset priorities. Here are the seven most important areas of focus for PR leaders, according to Diane Schwartz, SVP, PR News.
Several themes bubbled to the surface of the PR News Digital PR & Marketing Conference, attended by hundreds of PR and marketing professionals. Among them were: storytelling should be shared by all employees; ignore video at your own peril; influencers and peer networks are critical to reputation management, social media is a top way to build brand awareness but the jury’s still out on its ability to drive revenue. And I’ve bent over backwards and compiled for you a list of 21 insights and ideas from our esteemed speakers because great ideas should be shared.
When you look closely at the things and people you’re surrounded by every day at work, do you get the sense that maybe you need to call shenanigans? Are all the portraits hanging in the company lobby of male leaders? Do your team members look and think an awful lot like you? When reviewing a candidate’s resume, do you make assumptions based on the person’s name or address?
After a recent afternoon of listening to social media experts, it’s clear many of us are unknowingly interacting on virgin land on a daily basis. Certainly social media has been legitimized. Nearly every business has a social presence, as do nearly 90% of the 193 U.N. country governments and world leaders, even the Pope, a Burson-Marsteller report says.
If you’re measuring every activity because you think more is more and that everything is important, then it’s time to switch lanes. But as you embark on a week of heavy measuring, I realize you might need a pep talk. So here’s a few morsels of wisdom from our conference speakers to get your engine running.
Conversing one-on-one is like writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt your career, particularly if you classify yourself as a professional communicator.
When you don’t show up you risk losing your authenticity, and sometimes the trust your stakeholders have in you and your brand. When showing up, you are putting your best self forward. You are all in, whether it’s working on a project, attending a lunch with a new client, leading a meeting, listening to your colleagues, writing a report, a press release or an important email.
Are these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA tournament had what seemed to be a comfortable 15-point lead over Syracuse with fewer than 10 minutes to play. When… Continued
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When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.