Tag Archives: richard brownell
Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.
The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.
A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.
UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?
Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?
Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators.
A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact.
Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.
The life and career of Joan Rivers offers a number of lessons for people working in PR.