Tag Archives: richard brownell

How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , , , | Leave a comment

6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , , , | Leave a comment

Levi Strauss & Co. CCO Shares Thoughts on Blogging

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , , , | Comments Off

5 Tips for Effective PR Networking

Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.  | MORE »

Posted in Free Content, Water Cooler | Tagged , , , | Comments Off

Facebook Just As Relevant As Ever for PR

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | 1 Comment

6 Ways to Make Brand Journalism Work for You

The best way to generate content that is useful and sharable is to practice brand journalism.  | MORE »

Posted in Free Content, Media Relations, Water Cooler | Tagged , , | Comments Off

Capturing the Power of Pinterest

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Comments Off

5 C’s of an Effective Crisis Communications Team Member

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.  | MORE »

Posted in Crisis Management, Digital PR, Free Content, Water Cooler | Tagged , , | Comments Off

5 Tips for Introducing Ethics Into Company Culture

Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account. | MORE »

Posted in Corporate Responsibility, Digital PR, Free Content, Water Cooler | Tagged , , | Comments Off

Bing Aims to Become Exclusive Twitter Search Engine

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Comments Off