Archive:

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator.

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.