Tag Archives: richard brownell

6 Key Metrics to Track on Your Measurement Dashboard

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »

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Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

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5 Lessons PR People Can Learn From Joan Rivers

The life and career of Joan Rivers offers a number of lessons for people working in PR.  | MORE »

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4 Key Elements of a Crisis Communications Team

There are certain qualities that should stand out among candidates when assembling a crisis communications team.  | MORE »

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NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.  | MORE »

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Don’t Avoid Activists on Social Media, Join the Conversation

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial. | MORE »

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4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

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7 Keys to Crisis Message Development

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.  | MORE »

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PR News Announces 2014 Top Places to Work in PR

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.  | MORE »

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How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

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