The Power of Communities in Building Your Brand

June 10th, 2015 by

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.


6 Ways Twitter’s Audience Insights Can Empower Your Messaging

May 29th, 2015 by

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.


4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

May 18th, 2015 by

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

Philly Mayor Leads the Message After Amtrak Derailment

May 14th, 2015 by

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator.


What PR Pros Need to Know About Facebook Instant Articles

May 13th, 2015 by

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.

Denver Broncos v New England Patriots

How Tom Brady Can Stop His Reputation’s Deflation

May 7th, 2015 by

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.


8 Benefits of Business Blogging [Infographic]

May 6th, 2015 by

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.


3 PR Takeaways From Pew’s News Media Report

April 30th, 2015 by

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.


7 Tips for Using Social Media in a Brand Crisis

April 27th, 2015 by

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.


5 Steps to Building a Thought Leadership Campaign

April 24th, 2015 by

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.