Tag Archives: richard brownell

5 Ben Bradlee Quotes for Communicators to Live By

Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.  | MORE »

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7 Questions to Ask When Developing a PR Measurement Program

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.  | MORE »

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Overcoming the Challenges of Digital PR Campaigns

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.  | MORE »

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UPS, FedEx Seek Change in Holiday Shopping Message

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along? | MORE »

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4 Key Elements of a Social Media Campaign

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.  | MORE »

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Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products? | MORE »

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10 Larry Ellison Quotes for Business-Savvy Communicators

Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators. | MORE »

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6 Key Metrics to Track on Your Measurement Dashboard

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »

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Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

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5 Lessons PR People Can Learn From Joan Rivers

The life and career of Joan Rivers offers a number of lessons for people working in PR.  | MORE »

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