Archive:

In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure.

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.