Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.
Archive:
Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellWhat does the announcement of Facebook’s new gender options tell communicators?
5 Storytelling Tips to Make Your Brand More Relatable
February 11th, 2014 by Richard BrownellStorytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.
Tailor Your PR Efforts to Make an Impact on Facebook
February 7th, 2014 by Richard BrownellSimply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.
Developing an Effective Social Media Measurement Strategy
February 5th, 2014 by Richard BrownellDon’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.
Avoid Jargon and Clichés in Your PR Writing
February 4th, 2014 by Richard BrownellFew things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.
How to Create a Worthy Press Release
February 4th, 2014 by Richard BrownellHere are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.
Leveraging Social Media for the Super Bowl
January 31st, 2014 by Richard BrownellFor the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.
Upping Your Game to Reach Online Media
January 30th, 2014 by Richard BrownellThe proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.
You’re a Storyteller First, But Never Forget Your Agency is a Business
January 24th, 2014 by Richard BrownellIn all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.