Tag Archives: Media

PR Insider: A Peek Behind the Media Curtain

Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.  | MORE »

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5 Questions for Brands to Ask a Potential Content Partner

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.  | MORE »

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12 PR Tips for Working with Media

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember. | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

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PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.  | MORE »

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Your Company is Not Innovative! How to Be a Better, More Believable Writer

The techniques you need to hone your writing skills so that the media or your customers take notice. | MORE »

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PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and … | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance … | MORE »

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