Archive:

PR Insider: A Peek Behind the Media Curtain

January 27th, 2014 by

Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.

5 Questions for Brands to Ask a Potential Content Partner

January 16th, 2014 by

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.

12 PR Tips for Working with Media

January 10th, 2014 by

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

Keep Your Email Pitches Short—Then Make Them Even Shorter

November 22nd, 2013 by

Learn the tools to craft an email pitch that grabs a journalist’s attention.

PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

November 12th, 2013 by

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

Your Company is Not Innovative! How to Be a Better, More Believable Writer

May 14th, 2013 by

The techniques you need to hone your writing skills so that the media or your customers take notice.

PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

February 10th, 2012 by

Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and… Continued

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance… Continued