Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.
Archive:
We Asked ‘What’s Your PR-Related Wish for 2023?’ Here’s What 30 Communicators Said
December 13th, 2022 by Seth Arenstein and Nicole SchumanThe end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.
Strange Bedfellows: How Tyson Foods Resurrected Beyond Meat
November 16th, 2022 by Seth ArensteinSometimes PR crises throw together companies that usually don’t mix. Regardless, preparing in advance for a PR mishap or crisis always is a wise move.
You Need the Chicken and the Egg: Quelling Illusions of Content Analysis
August 2nd, 2022 by Mark WeinerCommon wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.
PR Insider: A Peek Behind the Media Curtain
January 27th, 2014 by Adam MyrickSetting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
5 Questions for Brands to Ask a Potential Content Partner
January 16th, 2014 by Richard BrownellBrands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.
12 PR Tips for Working with Media
January 10th, 2014 by Richard BrownellCommunicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
New Year’s Resolutions for the PR-Minded
December 31st, 2013 by Diane SchwartzThe good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do. But resolutions do crystallize our goals and make the month of January, at… Continued
PR Insider: Success and the Wizard of Oz
December 30th, 2013 by Douglas K. SpongI learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”
PR Insider: Success and the Wizard of Oz
December 30th, 2013 by Douglas K. SpongI learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”