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The first week of January 2023 came roaring in with crises and opportunities for communication wins. While some brands and individuals seemed to suffer from a holiday hangover, others made unforgettable strides that practitioners will be talking about for years to come.

Once a terrific airline with a loyal customer base, Southwest took a major hit last month. Recovering its reputation will be a challenge.

Sometimes PR crises throw together companies that usually don’t mix. Regardless, preparing in advance for a PR mishap or crisis always is a wise move.

The Boston Bruins created a PR mess Nov. 4 when they attempted to pull a fast one on the public. Tell the whole truth is the PR lesson here.

The jury is out on how the public interprets Adidas’ tardy break-up with Ye and his antisemitic rants. And what took the GAP so long to pull Yeezy clothes after dissolving ties w Ye in Sept.?

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

Communicators know about inclusivity and DEI. Today saw a news story that pushed against inclusivity. Perhaps it made Indigenous Peoples Day the saddest one in the holiday’s short history. It was filled with irony and a few PR lessons.

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.