Archive:

The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

The fact that pertinent case details have percolated in the press shows that Jonathan Majors’ PR team team views its job as defending him in court and in the court of cancel culture.

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

Our author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.

Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

You thought the McDonald’s-CEO Stephen Easterbrook PR crisis was finished in 2021 with a claw-back settlement. Well, not quite. The SEC added an exclamation point to it, emphasizing corporate transparency.