Tag Archives: Best Practices
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.
PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.