Archive:

10 Quotes From Communications Maestro Vin Scully

June 19th, 2014 by

Vin Scully is one of the greatest communicators who ever lived. In that spirit, on the occasion of the 19th no-hitter he’s announced (the first was in 1952) we collected a few of his best quotes.

PR Insider: Five Ways to Lose a Client…and Win Them Back

December 5th, 2013 by

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.

PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

November 12th, 2013 by

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

How to Ensure Your Message Gets Across in a Televised Interview

September 10th, 2013 by

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

9 Tips for Successful PR Execution of Native Advertising

September 9th, 2013 by

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.

3 On-Point Ways to Make Sure Executive Quotes Are On Point

August 22nd, 2013 by

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.

4 Tips on How to Build a Great PR Workplace

June 11th, 2013 by

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.

8 Best Practices for PR Management of the Top 3 Social Platforms

April 22nd, 2013 by

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

How to Create a Community of ‘Social Associates’ in Your Company

April 18th, 2013 by

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued

Engage Your Audience on Pinterest By “Curating Like a Pirate”

April 18th, 2013 by

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued