Archive:

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued