Search Results for: john roderick&o=recent

Brits jumped for joy last week after London was awarded the 2012 Olympic Summer Games following an agonizing selection process. (Editor's Note: The celebrations were marred the very next day after terrorists exploded four bombs on London's subway and bus systems, ...
Does familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate management that under-invests in ...

CaseStudy:

June 8th, 2000 by
While celebrities often lend their high-profile names to boost awareness for various healthcare causes, it's less common that a disease helps to shape a celebrity's image. Lance Armstrong, who is known as much for being a cancer survivor as he ...
Judith Phair, president of the Public Relations Society of America (PRSA), testified on Capitol Hill last week that the PRSA would support a temporary amendment requiring disclosure of government video news releases (VNRs) but oppose frame-by-frame identification sought by Senators ...
Avoid Spamming Journalists with Canned Story Ideas The Web may have changed the speed of communication and the way consumers digest information, but it hasn't homogenized the media landscape, particularly where online healthcare news is concerned. Some online reporters, for ...

PR Pulse

May 11th, 2005 by
Ever since the digital boom in the late 1990s, there have been countless obits on the imminent death of print (usually coming from online precincts). But despite the continued flight to the Internet (and newspaper circulation woes), print continues to ...

Media Strategy

May 15th, 2000 by
Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20 seconds, but that's another story.) Want to get your corporate message on camera? Give producers the nuggets ...
Communitelligence.com, the knowledge portal launched last year as the first global know- ledge-sharing portal for PR and marketing professionals, has added seven new expert-led communities on a wide range of topics, bringing to 30 the number of communities focused on ...
In the following brief descriptions, PR News recognizes the efforts of 18 more companies that were Legal PR winners in the eyes of their constituents. We will periodically present these stories in depth in our "Case Study" section throughout 2005-06. Excellence ...