Search Results for: john roderick&o=recent

Are Healthcare Campaigns Overlooking Them?
Women are by far the undisputed healthcare decision-makers for American households. That explains why most campaigns focus on this market. But it begs the question: Are men being overlooked?
While it’s important to have solid …

PRMovers

August 30th, 2004 by

Burson-Marsteller – Jumping The Fence. Doug Holt, a veteran Chicago Tribune reporter, has joined the firm’s Chicago office as director in its U.S. Media Practice. Holt, who
covered the Iraq War in 2003 as a Pentagon correspondent and who also …

Addressing Stark Realities

June 10th, 1999 by

Deeper and deeper cutbacks in federal reimbursement and an ultra-conservative managed care climate create an uncertain environment. So hospitals that do achieve national standing for their financial achievements have to be careful how they tout these accomplishments. “These days hospital […

Media Moves

June 10th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200
agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information.

ARRIVALS

AMERICAN DRUGGIST: Jane …

Media Moves

May 27th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information.
ARRIVALS

Case Review: Kristen …

In November 2003 quasi-governmental mortgage lender Freddie Mac announced a $5 billion accounting restatement. That’s more than an oops. It cost the organization three CEOs in
less than 12 months, as one executive after another tried to cauterize the damage.
This left Michael …

PR Movers

June 28th, 2004 by

Alan Taylor Communications – A changing of the guard. The company recently announced a new management team to oversee the day-to-day operation of the lifestyle/sports public
relations firm. Alan Taylor and Howard Dolgon will continue as co-chairmen of the …

While the methods are up and down the line, measurement, measurement, measurement is fast becoming to the PR industry what location, location, location is to real estate. And
measurement for events is no exception, says a recent survey conducted jointly …

SAN FRANCISCO – If you’re not convinced yet that your healthcare Web site can be a powerful gateway to attracting new patients and establishing a credible leadership position, a recent U.S. Commerce Department study on Internet usage provides a …