SPEAKER PRESENTATIONSMedia Relations: Day-to-Day Tactics for Successfully Working with Reporters, Editors and Bloggers Alfredo Richard, SVP, Communications and Talent Strategy, Telemundo - @Telemundo Migdalia Figueroa, Vice President of News for WTVJ-Miami, NBC - @MigdaliaNBC6 Kevin… Continued
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In Reversal of New York’s Soda Ban, Lessons For Fixing Failed Initiatives
March 18th, 2013 by PRNEWS
Public relations professionals are not used to failing. It’s no wonder, given that anything less than success could result in loss of reputation and/or bottom-line revenue. Occasionally, there is a fail
▶ Twitter is Not the Voice of The People: In its rise to socialmedia dominance, Twitter is scanned by media reps and brands alike to find out “what they’re saying” out in the Twitterverse. But
SPEAKER PRESENTATIONS Blogging and Content Creation: The Missing Link in Your Media Relationships Allison Steinberg, Senior Media Analyst, JetBlue Airways -- @JetBlue Rich Young, Director, Media Relations, Verizon Measure, Refine, Repeat: How to… Continued
Top Places to Work in PR | Rising Stars: People to Watch in PRPR People Awards:It's usually the brands and products that get the coverage and attention, while the tireless, creative communications professionals remain out of the… Continued
The New Press Release: Mix Digital/Social Outreach with Old-School Writing Chops
February 11th, 2013 by PRNEWS
Woe is the press release. As an outreach tool the press release sits in close proximation to Google+ as a platform suffering from “malaise,” as Jimmy Carter may have put it. Let’s face it, the… Continued
2013 CSR Awards: Hall of Fame – Coca-Cola Enterprises
February 11th, 2013 by PRNEWS
Coca-Cola Enterprises Coca-Cola Enterprises has been recognized multiple times in PR News' CSR Awards. Just last year, John Brock, CCE's chairman and CEO, was named one of PR News' CSR Professionals of the Year for having led the… Continued
For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet
February 8th, 2013 by Bill Miltenberg
56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
What PR Pros Can’t Live Without? Nearly 100 Responses and Counting
February 7th, 2013 by Matthew Schwartz
The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).
Six Tips to Mind Your Manners in the Workplace
February 7th, 2013 by Beth Haiken
Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.