Search Results for: john roderick&o=recent

CaseStudy:

June 8th, 2000 by
While celebrities often lend their high-profile names to boost awareness for various healthcare causes, it's less common that a disease helps to shape a celebrity's image. Lance Armstrong, who is known as much for being a cancer survivor as he ...

PR Pulse

May 11th, 2005 by
Ever since the digital boom in the late 1990s, there have been countless obits on the imminent death of print (usually coming from online precincts). But despite the continued flight to the Internet (and newspaper circulation woes), print continues to ...
Communitelligence.com, the knowledge portal launched last year as the first global know- ledge-sharing portal for PR and marketing professionals, has added seven new expert-led communities on a wide range of topics, bringing to 30 the number of communities focused on ...
Avoid Spamming Journalists with Canned Story Ideas The Web may have changed the speed of communication and the way consumers digest information, but it hasn't homogenized the media landscape, particularly where online healthcare news is concerned. Some online reporters, for ...
In the following brief descriptions, PR News recognizes the efforts of 18 more companies that were Legal PR winners in the eyes of their constituents. We will periodically present these stories in depth in our "Case Study" section throughout 2005-06. Excellence ...
LAW FIRM: Foley & Lardner LLP CATEGORY: Overall Excellence in Media Coverage PR AGENCY: Weber Shandwick BUDGET: $150,000 WEB SITE: http://www.foley.com In a bid to highlight their firm's expertise with the furiously debated Sarbanes-Oxley (Sarbox) law, the PR professionals ...

Media Strategy

May 15th, 2000 by
Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20 seconds, but that's another story.) Want to get your corporate message on camera? Give producers the nuggets ...
By Andrew Gilman The past month has featured two strikingly similar media stakeouts: the media frenzy surrounding the death of Terri Schiavo followed by the global coverage of Pope John Paul II's demise and subsequent funeral. Both stories demonstrated what ...