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On The Pulse

March 20th, 1997 by

Alternative Medicines Gaining Popularity
Marketers may want to look at holistic marketing, considering that one in 3 Americans now turns to alternative healers, say pollsters. A recent Gallup survey has reported that visits to holistic healers now outnumber visits to conventional …

PR PEOPLE: AWARDS/HIRES

February 24th, 1997 by

AWARDS

Frankowiak Receives Lifetime Achievement Award
James Frankowiak, president of Public Communications Inc., Tampa, Fla., received the 1996 Lifetime Achievement Award from the Public Relations Society of America’s Tampa Chapter. Frankowiak was recognized for his 25 years of PR and management experience. (…

In the world of banking, there appears to be room for better PR as banks struggle against the likes of insurance companies, brokers and others luring those with money into their ranks.
Case in point: Washington, D.C.-based Riggs …

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba Vision, Ritalin, Sandimmune and Gerber.
Designed …

With the current environment challenging healthcare organizations to keep an eye on cost without taking the other eye off quality, many companies are turning to in-house healthcare PR agencies rather than outsourcing their needs.
For example, pharmaceutical giant Wyeth-Ayerst’s in-house …

Tour Prompts Co. To Buy Insurance Executives from West Glen Communications were holding their breath two weeks ago: If the verdict in the O.J. Simpson civil trial had been reached during a Jan. 29 satellite media tour (SMT) scheduled with …

It’s not very often that a PR campaign is viewed as a success from every vantage point – from the perspective of the agency, the client, the media, the public and the trade it’s aimed at. But that’s what’s happened …

When the New York-based PR shop Noonan/Russo Communications was vying in January 1995 to win an account to promote a drug manufactured by Rhone-Poulenc Rorer to treat bed wetting, those who worked on the competitive bid picked an atypical way …