Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
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How to Write a Bylined Article for the Boss
May 6th, 2013 by John Roderick
With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
How to Take Public Relations a Notch or Two ‘Furthur’
April 29th, 2013 by Matthew Schwartz
The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued
Mark Weiner Chief Insights Officer PublicRelay Mark Weiner is chief insights officer at PublicRelay, a member of Page and a board director of the Institute for Public Relations. He is the author of “PR Technology,… Continued
Kevin DandoSenior Director, Digital Marketing & Communications PBS @kdando Kevin Dando is PBS' director of digital marketing and communications and oversees the public broadcaster's social media initiatives and strategies for both its broadcast and online… Continued
When commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killed staff members and forever changed their cultures. Perhaps none
Interactivity Weak Link for PR Agency Sites
April 1st, 2013 by PRNEWS
A recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site
10 Ways to Become a Better PR Writer
March 21st, 2013 by Bill Miltenberg
Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.
Good News Trumps Bad for Social Media Stickiness
March 19th, 2013 by Scott Van Camp
New research confirms the notion of tailoring the audience's needs before your brand's, while communicating positive messages.
SPEAKER PRESENTATIONSMedia Relations: Day-to-Day Tactics for Successfully Working with Reporters, Editors and Bloggers Alfredo Richard, SVP, Communications and Talent Strategy, Telemundo - @Telemundo Migdalia Figueroa, Vice President of News for WTVJ-Miami, NBC - @MigdaliaNBC6 Kevin… Continued