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This week's column climbs a hill: Capitol Hill, to be precise, with a focus on federally-oriented public affairs strategies. Whether the campaign involves getting messages into the corridors of power or getting the messages out beyond the Beltway, the public ...
When the AOL unit of Time Warner recently announced it was laying off 5,000 members of its worldwide workforce, it went through great efforts to make its announcement as upfront and detailed as possible. The company's announcement stressed the underlying reasons ...
Few corporate symbols are as ubiquitous as a cup of coffee with the Starbucks insignia or the McDonald's "Golden Arches." In instances like these, brand images serve as a common language that transcends the boundaries of corporate America and evokes ...
A PR NEWS Platinum PR Award has always been an illustrious honor, but this year's winners are particularly distinguished. The winning campaigns were not only astoundingly creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they also surpassed hundreds of other ...
As the airline industry struggles to regain altitude, Southwest Airlines fares better than most -- although the Dallas-based company and its 32,000 employees saw a 29% decrease in passenger revenues during September. PR NEWS asked John Churchill, manager of employee communications, for ...
Is the expression "read all about it" about to become a piece of history? Not if the Vienna, Va.-based Newspaper Association of America's new campaign is successful in re-energizing a medium and an industry that has struggled to keep ...
John Doorley has a knack for influencing tomorrow's business leaders. "I always like developing young people," says Doorley, a corporate communications professional-turned-professor/director of New York University's nascent MS in public relations and corporate communications program. "I was always told ...
At what point in an industry's maturity does its reputation become cemented -- rock-hard and impervious to change? Biotech may be about to find out. As new gene therapies, bio- engineered drugs, vaccines and diagnostics emerge from development, move to ...

Extreme ESPN

August 13th, 2001 by
ESPN will launch a test version of EXPN Magazine, devoted to the most extreme sports fans, at the X Games in Philadelphia. The pub will be available at the X Games (August 17- 22), and at ESPN Zones, Barnes & Noble and ...