Search Results for: john roderick&o=recent

John Doorley has a knack for influencing tomorrow's business leaders. "I always like developing young people," says Doorley, a corporate communications professional-turned-professor/director of New York University's nascent MS in public relations and corporate communications program. "I was always told ...
Is the expression "read all about it" about to become a piece of history? Not if the Vienna, Va.-based Newspaper Association of America's new campaign is successful in re-energizing a medium and an industry that has struggled to keep ...
At what point in an industry's maturity does its reputation become cemented -- rock-hard and impervious to change? Biotech may be about to find out. As new gene therapies, bio- engineered drugs, vaccines and diagnostics emerge from development, move to ...

Extreme ESPN

August 13th, 2001 by
ESPN will launch a test version of EXPN Magazine, devoted to the most extreme sports fans, at the X Games in Philadelphia. The pub will be available at the X Games (August 17- 22), and at ESPN Zones, Barnes & Noble and ...
Part 2 of a 2-part series on how the economy is affecting new and traditional PR business models. With no end to the economic slump in sight, many agencies serving small- and mid-size clients are retooling their service models to attract ...
Companies: Grecco Gear; Denver Public Library Timeframes: 2003 to present; March 2006 Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent to sales staffs and potential clients. However, ...
Part 1 of a 2-part feature The grim economic outlook has most market watchers yearning for the good ol' days of high-rolling dotcoms and conspicuous consumption. But for many media relations professionals, the bust has been a boon. This year's economic ...
Fundraising events have long been a challenge to the PR professional. Getting the desired level of media attention and financial donations requires a double dose of PR planning and strategy. Increasingly, PR professionals hosting fundraising events on behalf of other ...