SPEAKER PRESENTATIONS
Blogging and Content Creation: The Missing Link in Your Media Relationships
Allison Steinberg, Senior Media Analyst, JetBlue Airways -- @JetBlue
Rich Young, Director, Media Relations, Verizon
Measure, Refine, Repeat: How to Use Metrics to Make Your Media Relations Efforts More Successful
Allyson Hugley, EVP, Measurement, Analytics and Insight, Weber Shandwick -- @ACME711
Lawrence J. Parnell, Associate Professor and Program Director, Masters in Strategic PR, Graduate School of Political Mgmt, The George Washington University -- @GWPRmasters
Robin Scullin, Director of Communications, YWCA USA -- @rscullin
The Rules of Media Engagement on Twitter
Pamela Baker-Masson, Associate Director of Communications, Smithsonian National Zoo
Chris Brooks, Manager, Social Engagement, Hilton Worldwide -- @chrisobrooks
Transform Your Facebook Page Into a Media Center
Kevin Dando, Director, Digital Marketing & Communications, PBS -- @kdando
John Brougher, Vice President of Marketing and Nonprofit Sales, NGP VAN -- @johnbrougher
Media Training Do's and Don'ts
Karen Friedman, Chief Improvement Officer; Author, "Shut Up and Say Something", Karen Friedman Enterprises -- @karenfriedmane
Andrew Gilman, President and CEO, CommCore Consulting -- @Comm_Core
Keynote Presentation: Lanny Davis' 3-Legged Stool Approach to Crisis Management
Lanny J. Davis, Founder, Purple Nation Solutions -- @LannyDavis
The Drive Toward Integrated Communications: How NASCAR Overhauled its PR Program
David Higdon, Managing Director, Integrated Marketing Communications, NASCAR -- @HigNASCAR
Time and Team Management: How to Best Allocate Your Media Relations Resources
Colleen Cleary, Vice President, Havas PR -- @colleencleary
Richard Laermer, CEO, RLM Public Relations -- @laermer
Jennifer W. Whitlow, VP of Worldwide Media Relations, Lockheed Martin -- @lockheedmartin
Media Pros Talk Back & PR Pros Listen (and vice versa)
Joanne Bamberger, Founder, PunditMom, Editor-in-Chief & Publisher, The Broad Side: Real Women. Real Opinions -- @PunditMom
Dave Boyer, White House correspondent, The Washington Times -- @daveboyer
Alison Gary, Blogger, Social Media Manager, Editor-in-Chief, Wardrobe Oxygen -- @wardrobe_oxygen
Robert J. Terry, Managing Editor, Washington Business Journal -- @WBJrterry
Marcus J. Moore, Music Critic/Journalist, BBC, MTV Hive, Washington City Paper, Drowned in Sound -- @MarcusJMoore
Moderator:
Sally Falkow, Social Media Strategist, Meritus Media -- @sallyfalkow
Afternoon Keynote: The Power of Online Storytelling
Joe Pulizzi, Founder, Content Marketing Institute -- @juntajoe