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Q&A With IPR Measurement Commission: Top Issues on the Minds of Members The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia…
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The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.
This week's PR Roundup looks at customers pushing back on McDonald's rising prices, the PR Council's latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.
Why Communication Analysis Continues to Need a Human Element While counterintuitive, broad acceptance of technology to advance productivity and efficiency reveals a greater need for the human elements required to manage tools and think about…
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1 Media Relations PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby We examine how exactly to handle media relations during media layoffs, what causes people really care about,…
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Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.
PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role.
Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.
Why Half of PR Pros Share Metrics They Don’t Understand Half of the respondents in a survey admitted to presenting a metric they didn't understand. Why do so many struggle with understanding the metrics? Our author…
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This week's PR Roundup follows up on Aaron Rodgers's dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick's departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.
