Media Relations
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. READ FULL STORY
By Nicole Schuman

Measurement
The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine
Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more. READ FULL STORY
By Kaylee Hultgren

3	Work Life The Evolution of Agency Billing: Are Hourly Rates Dead? PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role. READ FULL STORY By Nicole Schuman

Digital & Technology
AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling
Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology. READ FULL STORY
By Vijay Chattha and Daniela Rodriguez

5	Messaging How Many Target Audiences is Optimal for a Media Placement? Media exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how. READ FULL STORY By Dustin Siggins