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 Q&A With IPR Measurement Commission: Top Issues on the Minds of Members The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IPR, to identify and discuss the most pressing issues on the minds of the organization’s members. READ FULL STORY |
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Super Bowl Ads Score Big With Early Kickoff Super Bowl ads used to be revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game. Our author proposes the answer is rooted in two things: marketing ROI and the advent of viral social media content. READ FULL STORY |
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Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs. READ FULL STORY |
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