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 Why Communication Analysis Continues to Need a Human Element While counterintuitive, broad acceptance of technology to advance productivity and efficiency reveals a greater need for the human elements required to manage tools and think about data they generate. READ FULL STORY |
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Measuring ROI: Avoiding Catastrophic Cost Through PR's Crisis Counseling Our measurement column looks at another route to ROI. This one centers on the value PR brings to the enterprise when it helps maintain reputation in the wake of a crisis. It's all about market capitalization. READ FULL STORY |
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The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more. READ FULL STORY |
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