This week's PR Roundup looks at customers pushing back on McDonald's rising prices, the PR Council's latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.
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Measure Up 02.08.24
February 7th, 2024 by Nicole Schuman
Why Communication Analysis Continues to Need a Human Element While counterintuitive, broad acceptance of technology to advance productivity and efficiency reveals a greater need for the human elements required to manage tools and think about… Continued
Friday Five 01.26.24
January 25th, 2024 by Nicole Schuman
1 Media Relations PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby We examine how exactly to handle media relations during media layoffs, what causes people really care about,… Continued
Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.
The Evolution of Agency Billing: Are Hourly Rates Dead?
January 24th, 2024 by Nicole Schuman
PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role.
Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.
Measure Up 012524
January 24th, 2024 by Nicole Schuman
Why Half of PR Pros Share Metrics They Don’t Understand Half of the respondents in a survey admitted to presenting a metric they didn't understand. Why do so many struggle with understanding the metrics? Our author… Continued
PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024
January 11th, 2024 by Nicole Schuman
This week's PR Roundup follows up on Aaron Rodgers's dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick's departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.
Guarding Your Reputation: Strategies to Counter Narrative Attacks
January 11th, 2024 by Jessica Dombrowski
Join us as we delve into the world of Narrative Attacks, dissecting their origins, tactics and impact on businesses.
Explainer: How to Define an Audience
January 10th, 2024 by Nicole Schuman
Today our explainer series looks at how to define, assess and measure your audience.