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 Why Half of PR Pros Share Metrics They Don’t Understand Half of the respondents in a survey admitted to presenting a metric they didn't understand. Why do so many struggle with understanding the metrics? Our author argues that it's likely due to a combination of education and technology. READ FULL STORY |
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Resources for Research-Minded Communicators In addition to this column, which is only one of many essays PRNEWS devotes to PR analytics and advisory themes, additional options exist for those readers eager to learn more. READ FULL STORY |
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A Conundrum: Don’t Delay Getting a Tool, But a Proper Purchase Takes Time Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them. Having such data before, during and after a crisis can be invaluable to crisis pros. READ FULL STORY |
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