Video

09 TV_Watchlist

What Facebook’s ‘Watch’ Will Mean for Brands

August 10th, 2017 by

Facebook’s unveiling of Watch should come as little surprise to those who’ve been following the moves of the world’s largest social media platform. It’s a further blurring of the line between traditional TV and online video. It will also provide a place where brands can deposit their long-form content. But a warning: Watch allows viewers to comment on its “shows” in real time, so the bar should be high.

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How to Create a Facebook Video Strategy

July 28th, 2017 by

It’s far from breaking news that video is dominating many aspects of the social media scene. Despite overwhelming statistics affirming this proposition, many brands have yet to embrace a Facebook video strategy. So, what can you do to grab eyeballs with video? Here are Facebook video strategies that, when combined, will propel your brand.

Announcement

ACLU’s Rapid Video Response to Trump’s #Transban Tweet and ‘Anti-LGBT Day’

July 28th, 2017 by

In the 24 hours following statements made by President Trump and the Department of Justice that could endanger the civil rights of LGBT Americans, the ACLU rapidly established itself as the dominant counterpoint in the media narrative, and deployed successful calls to action from organizing rallies to soliciting followers’ questions and concerns, which were addressed by ACLU lawyers in a live stream that garnered thousands of views and shares.

linkedin, video, features

7-Step Guide to LinkedIn’s Native Video Feature

July 24th, 2017 by

LinkedIn is set to unroll its native video feature in coming months, so now’s a good time to get familiar with LinkedIn video’s upload process and capabilities. Tatiana De Almeida, a PR manager on LinkedIn’s corporate communications team, shared a 3-step guide to help communicators integrate LinkedIn video into their mobile workflow once the feature is rolled out, as well as 4 potential applications of LinkedIn video for communicators to keep in mind.

linkedin, video, native

LinkedIn Shares What Its New Video Feature Means for Communicators

July 21st, 2017 by

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.

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A Five-Step Plan for Scripting a Video That Will Earn Views for Your Brand

June 19th, 2017 by

Everyone tells you that video is growing like a fungus. Fine, but how do you get started picking a topic for a brand video and then how do you craft a script? The social media chief at the American Chemical Society has a five-step method to creating videos that will gain plenty of viewers on social.

youtube, channel

10 Tips to Draw More Eyes to Your YouTube Videos

June 14th, 2017 by

YouTube videos can sometimes seem like the one-hit wonders of the content universe. But the good news is that through strong SEO strategy and tactical outreach, little-noticed YouTube videos can still be a powerful vehicle for drawing in new audiences. Matt Goldberg, who creates and promotes video content for Chicago-based machine tool manufacturer Lyndex-Nikken—as well as founding production company MBG Films, which boasts 8.5 million views and over 13,000 subscribers—shares 10 recommendations for increasing YouTube views.

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Budget Buster: How Brand Communicators Can Produce Compelling Videos at Low Cost

March 20th, 2017 by

With the amount of tension in and attention on the Koreas, it was a serious interview. Professor Robert Kelly was expounding on the impeachment of South Korea’s president Park Geun-hye, during a live BBC broadcast. Kelly was sitting in his home study in Busan, S. Korea, talking with BBC News presenter James Menendez in London. As you may know, this interview eventually became a viral video. How can communicators’ video efforts compete with that?