Social Media

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Stoner Sloth: PR Failure, or Social Media Success?

December 28th, 2015 by

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?

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7 Tips to Create Repinnable Images for Pinterest

December 23rd, 2015 by

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

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How to Keep the PR-Media Relationship Fresh

December 21st, 2015 by

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015

December 21st, 2015 by

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

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4 PR Tips Martin Shkreli May Have Missed

December 17th, 2015 by

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

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PR Tactics for Finding Your Audience: ‘Everyone’ Is No One

December 15th, 2015 by

If your boss tells you to make a viral video that appeals to everyone, please have them read this.

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How a Brand and its Agency Broke Through a Sea of Sameness

December 11th, 2015 by

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.

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Promoted Tweets Now Reach 500 Million ‘Logged Out’ Twitter Users

December 10th, 2015 by

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

2015 Rising PR Stars (corporation and association): Eliza Levy, Manager of Public Relations and Grassroots, National Council of Textile Organizations

December 9th, 2015 by

Eliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued