Social Media

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5 Ways to Use Social Data to Build a Winning PR Campaign

January 7th, 2016 by

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

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10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

January 5th, 2016 by

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

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How to Create Clickable Paid Posts on Social

January 4th, 2016 by

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

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4 Small New Year’s Resolutions for Success in 2016

December 31st, 2015 by

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

December 30th, 2015 by

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

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The Miracle of Interactive Multimedia

December 29th, 2015 by

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

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Stoner Sloth: PR Failure, or Social Media Success?

December 28th, 2015 by

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?

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7 Tips to Create Repinnable Images for Pinterest

December 23rd, 2015 by

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.