Social Media


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11 Smart Steps All Communicators Should Take Before Year’s End

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still […] | MORE »

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Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m […] | MORE »

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »

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11 Periscope Guidelines for Expert Live Broadcasting

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.  | MORE »

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#GivingTuesday Offers Lessons in Partnering and Activation

Corporate and personal brands celebrate #GivingTuesday. | MORE »

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3 Key Elements to a Google AdWords Campaign

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness. | MORE »

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Taylor Swift Makes Fan’s Dream Come True via Social Media…Yet Again!

Good PR begets good PR for Taylor, and for you. | MORE »

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‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?  | MORE »

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Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed. | MORE »

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Snapchat Launches Another Highly Coveted ‘Discover’ Channel

Vox is the newest brand to branch out into a new frontier of visual communication. | MORE »

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