Social Media


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Tailor Your PR Efforts to Make an Impact on Facebook

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.  | MORE »

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Cracking Content Marketing: The Communicators’ Role in Content Creation

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content? | MORE »

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Developing an Effective Social Media Measurement Strategy

Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.  | MORE »

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Social and Mobile Channels Provide New Wheels for Your Media Tours

Mobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.  | MORE »

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Leveraging Social Media for the Super Bowl

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.  | MORE »

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Google Glass Comes Into Sharper Focus for Brands After VSP Deal

How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider. | MORE »

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PR Checklist for Juicing Your Facebook Page

Have you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform. | MORE »

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5 Things to Do When You’re in San Francisco for the Digital PR Summit

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry | MORE »

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PR Insider: How Social Are We Really?

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.  | MORE »

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4 Ways to Channel Your Inner Bao Bao for Your Media Strategy

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure. | MORE »

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