If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.
In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.
If your boss tells you to make a viral video that appeals to everyone, please have them read this.
To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.
Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.
2015 Rising PR Stars (corporation and association): Eliza Levy, Manager of Public Relations and Grassroots, National Council of Textile OrganizationsDecember 9th, 2015 by Chris Seymour
Eliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued