By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?
Katie Paine, Ronn Torossian and others look at PR trends for 2016.