Social Media


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Twitter: A Powerful Tool for Anticipating Needs of the Media

Former journalist David Sommers explains that PR pros must add value to reporters via social media. | MORE »

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3 Tips for Gaining Heart Share on Valentine’s Day

 Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.Put yourself in the shoes of your audience. … | MORE »

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Charting the Industry: How Big is Big Data for PR Execs?

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics. | MORE »

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As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work. | MORE »

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CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions. | MORE »

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AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI. | MORE »

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While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers. | MORE »

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Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice. | MORE »

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As Social Media Evolves, Facebook May Hold the Most Promise for the Future

Facebook allows consumers to help shape a brand’s narrative. What could be better than that? | MORE »

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Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013. | MORE »

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