Social Media


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Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war | MORE »

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When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability. | MORE »

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CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012. | MORE »

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Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

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Tip Sheet: Slow and Steady Wins Race in PR Measurement

The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators. | MORE »

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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis. | MORE »

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Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites. | MORE »

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