Social Media

Resistance to Social Media Is Futile

October 6th, 2014 by

Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.

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4 Key Elements of a Social Media Campaign

October 2nd, 2014 by

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

3 Tips for Winning the Facebook News Feed Battle

October 1st, 2014 by

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.

3 Ways PR Pros Can Use Game Dynamics to Stand Out

September 30th, 2014 by

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.

10 Tips for Telling a Story That Engages Audiences

September 29th, 2014 by

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.

Abandon ‘Platform-First’ Approach to Social Media

September 29th, 2014 by

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.

Giving Your Stories a Sharper (and Bigger) Reach

September 29th, 2014 by

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience.

Communicators’ Challenge: Fresh Ideas at Legacy Brands

September 29th, 2014 by

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space.

The ‘Facebook-Loses-Its-Coolness’ Narrative Continues, and Ello Looks to Take Its Place

September 26th, 2014 by

There’s no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello’s stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners.

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4 SEO Tips to Maximize the Impact of Your Content

September 25th, 2014 by

Mike Samec of Gibbs & Soell will be leading a PR News SEO workshop on Oct. 10, and as a preview offers four tips for PR pros to produce content that Google’s search algorithm will favor.