Social Media

Northwestern Mutual Goes to Bat for Childhood Cancer

September 8th, 2014 by

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.

NYPD Sends its Top Brass to Twitter School

September 3rd, 2014 by

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.

Don’t Avoid Activists on Social Media, Join the Conversation

August 28th, 2014 by

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.

6 Fun Perspectives on PR, by PR Practitioners

August 28th, 2014 by

We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers.

Discover How Pinterest Works for You with Deeper User Analytics

August 27th, 2014 by

Pinterest, the world’s fourth most popular social media site with over 40 million active users last month, is getting serious about analytics.

You’ll Never Believe What Facebook Just Did to Your News Feed

August 26th, 2014 by

In a blog post Monday, Facebook announced a strategy to weed out spammy posts with headlines that lead on and purposefully deceive users about what a full article will be about.

PR Pros Must Change Tactics as Buy-It-Now Buttons Proliferate

August 25th, 2014 by

As if PR managers didn’t need another excuse for working more closely with their sales and marketing counterparts, here’s a pretty good one. Twitter will reportedly roll out a “buy” button later this year, making it easier for consumers to buy things directly from the microblogging network.

Measure for Measure: Tracking Social Media ROI

August 25th, 2014 by

No longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines.

4 Ways Your Tweet Could Lead to a Crisis

August 22nd, 2014 by

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

2 Essential Qualities of Successful Social Media Strategists

August 21st, 2014 by

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media.