Social Media


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As Social Media Evolves, Facebook May Hold the Most Promise for the Future

Facebook allows consumers to help shape a brand’s narrative. What could be better than that? | MORE »

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Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice. | MORE »

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Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013. | MORE »

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Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips. | MORE »

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Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts. | MORE »

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When Your Best Impression is Your Worst: Metrics Beyond the Obvious

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros. | MORE »

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Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

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With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools. | MORE »

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7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement. | MORE »

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Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists. | MORE »

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