Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.
Brands and organizations of all stripes have spent the last few years moving to a digital-first marketing strategy. But they shouldn’t get too comfortable, as the digital-first approach is about to get eclipsed by the mobile-first approach.
If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.
Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.