Social Media


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Great Content and Consistency Are Critical to Melding Social Channels

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand. | MORE »

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Video: How To Create In-House Social Media Celebrities

Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.  | MORE »

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Video: How Pinterest Became Akin to Fantasy Football for Women

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.  | MORE »

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Video: Creating Your Social Media Toolbox

Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms. | MORE »

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Video: How to Create an Authentic Presence on Twitter

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.  | MORE »

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3 Questions for Measurement Hall of Fame Inductee Katie Paine

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards. | MORE »

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2 Tips for PR Pros to Add Vine to the Communications Mix

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform. | MORE »

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6 Tips for Perfecting Press-Release Headlines

A press release headline is often where the first impression is made on journalists and readers.  | MORE »

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Our Favorite Vines: Video From the Social Media Icon Awards

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.  | MORE »

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Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations. | MORE »

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