Social Media


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Choosing the Right Tools to Build Your Social-Media Presence

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand. | MORE »

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How Twitter has Changed the PR Landscape

The micro-blogging service has had some profound changes on the PR and communications. Here’s how. | MORE »

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Editor’s Pick: Video of the Week (3/21)

No longer a pup. Twitter is celebrating its seventh birthday this week. This video, compliments of Twitter’s blog, features some of the milestones of the micro-blogging service. | MORE »

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‘March Madness’ Meets Social Media: Top Social-Media School Crowned

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue. | MORE »

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Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch. | MORE »

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To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.  | MORE »

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13 Tips for Effective Crisis Management

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis. | MORE »

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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the … | MORE »

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Cross-Promotion is Key to Pinterest Success

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion. | MORE »

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