Social Media

Social Media: Companies Wade Into the Talent Pool

September 22nd, 2014 by

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.

6 Best TED Talks for Communicators

September 19th, 2014 by

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.

Pew Study: Millennials Read More Books Than Older Generations

September 15th, 2014 by

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.

Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17

September 15th, 2014 by

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure.

Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply

September 15th, 2014 by

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.

8 Key Organizational Benefits of Having Social Employees

September 11th, 2014 by

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations.

#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza

September 10th, 2014 by

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.

PR Can Help Engage the Supply Chain

September 8th, 2014 by

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight.

Northwestern Mutual Goes to Bat for Childhood Cancer

September 8th, 2014 by

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.

NYPD Sends its Top Brass to Twitter School

September 3rd, 2014 by

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.