Social Media

PR, Marketing and Advertising Syncing Up

November 10th, 2014 by

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.

How to…Find Influencers on Instagram

November 10th, 2014 by

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.

Always On

November 10th, 2014 by

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online.

Online Marketing Needs a Mobile-First Approach

November 10th, 2014 by

Brands and organizations of all stripes have spent the last few years moving to a digital-first marketing strategy. But they shouldn’t get too comfortable, as the digital-first approach is about to get eclipsed by the mobile-first approach.

Sharing Stories Is Job One

November 10th, 2014 by

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.

Creating a Sense of Urgency for Communicators

November 10th, 2014 by

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.

3 Things Taylor Swift Does Right on Social Media

November 7th, 2014 by

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media.

Memo to PR Team—We Want Our Own #alexfromtarget

November 6th, 2014 by

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget.

4 Tips to Craft Content That’s Shareable and Likeable on Social Media

November 4th, 2014 by

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.

Case Study: Food Network Magazine Cooks Up Tasty Brand Extension

November 3rd, 2014 by

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.