Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way.
It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.
Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.
The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents.
Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg.
While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns.
Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.”
PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective.