Social Media


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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement. | MORE »

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Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices. | MORE »

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Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term. | MORE »

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Percentage of ‘Typical’ Day Twitter Users Doubles in Nine Months

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study. | MORE »

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Charting the Industry: Ghost Town? Brands Advance on Google+

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear. | MORE »

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Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

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Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign. | MORE »

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Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets." | MORE »

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Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

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