Social Media

Instagram, Now Bigger Than Twitter, Introduces ‘Carousel Ad’ Feature

March 5th, 2015 by

How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.

5 Tips for Using Snapchat from 16 Handles

March 4th, 2015 by

Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.

4 Reasons Why E!’s ‘Royals’ Video Went Viral

March 3rd, 2015 by

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.

Do’s and Don’ts for Engaging with Media on Twitter

March 3rd, 2015 by

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

PR Pros Need to Reevaluate Pinterest and Snapchat

March 2nd, 2015 by

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

How to Generate Interest From Gen Y

March 2nd, 2015 by

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

Time for a Closer Look at Your Content

March 2nd, 2015 by

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

The Week in PR – A roundup of PR and marketing-related news

March 2nd, 2015 by

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).

4 Twitter Mistakes That Can Cost You Followers

February 26th, 2015 by

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?