Consumer engagement with social posts fell 50% in the first quarter of 2018, though audience figures rose, according to exclusive data provided to PR News by Shareablee.
Social Media & SEO
Americans Favor Protecting Information Freedoms Over Washington Restricting Fake News Online
May 1st, 2018 by Seth ArensteinWhat can be done about fake news and who will do it? A new study shows Americans prefer a bit of fake news in their online media diet than letting Washington regulate freedom of information. They even prefer tech companies do the monitoring of fake news over government doing it.
3 Life Hacks for Social Media Teams of One
April 30th, 2018 by Sophie MaerowitzMost organizations are short on time, money and headcount when it comes to social media. So, when juggling multiple handles, channels and campaigns, it’s paramount that communicators manage their resources effectively and efficiently. Here are three time-saving tips for those working on social media solo.
Why Brands Will Like the Redesign of Snapchat’s Redesign
April 25th, 2018 by Jerry AsciertoSnapchat is working on a tweak to its much-maligned redesign that harks back to the way the platform once was—with user-generated Stories on the Discover page, right next to branded content, according to Recode While it’s just a test, the latest iteration proves that the best laid plans of social media redesigns often go awry. But it’s also good news for brands who may have felt partitioned off from the very people they’re trying to reach.
5 Ways Brands Can Strengthen Visual Identity on Instagram
April 25th, 2018 by Sophie MaerowitzDoes your brand’s Instagram channel stand out among the other 25 million business profiles on the platform? If not, it could be because your feed and profile don’t embrace a strong visual identity.
Can Facebook Outweigh Data Breach With Release of Once-Secret Community Standards?
April 24th, 2018 by Hayley JenningsFacebook released its long-hidden community guidelines this week in another move to curry favor with the public after the Cambridge Analytica fiasco. A post on the company’s newsroom explains how Facebook’s content policies are developed and enforced, and introduces a new appeals process for posts that may have been removed by mistake. But will this newfound transparency be enough to rebuild public trust in the social giant?
B2B Content Posted, Engagement Fall in Q1 ’18; Videos Posted Rise 4%
April 24th, 2018 by PRNEWSLast week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%
60% of Global Brands Unprepared for GDPR; Just 28% Believe Data Regime Will Mean Big Changes
April 24th, 2018 by PRNEWSGDPR has nothing to do with GDP, although some portion of gross domestic product may be needed to reach GDPR compliance. Seriously, a new study shows most firms are not ready for Europe’s GDPR regime, which comes into effect next month.
Facebook and Google Trust Is Eroding Yet It’s Too Early for Communicators to Abandon Ship
April 24th, 2018 by PRNEWSTrust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup
For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels
April 20th, 2018 by Jerry AsciertoYouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations had their ads running on channels promoting Nazis and North Korean propaganda, to name two. For now, brands are still willing to take the risk.