Social Media


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Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility. | MORE »

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Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on. | MORE »

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Twitter: A Powerful Tool for Anticipating Needs of the Media

Former journalist David Sommers explains that PR pros must add value to reporters via social media. | MORE »

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3 Tips for Gaining Heart Share on Valentine’s Day

 Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.Put yourself in the shoes of your audience. … | MORE »

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Charting the Industry: How Big is Big Data for PR Execs?

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics. | MORE »

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As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work. | MORE »

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CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions. | MORE »

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AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI. | MORE »

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While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers. | MORE »

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As Social Media Evolves, Facebook May Hold the Most Promise for the Future

Facebook allows consumers to help shape a brand’s narrative. What could be better than that? | MORE »

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