Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.
A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.
Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued
Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued
Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued
Winner: John McInerney, Ruder Finn As SVP of Consumer Marketing for Ruder Finn, John McInerney has spearheaded a number of integrated digital and social campaigns for leading brands across industries. For example, he led an… Continued
Winner: Tata Consultancy Services – TCS Amsterdam Marathon: Calling all Superheroes Tata Consultancy Services has been the main sponsor to the Amsterdam Marathon (TAM) for the past five years, and it has been a highly… Continued
Winner: Marina Maher Communications and Crowdtap, Inc. – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies By taking a “girl power” approach to marketing, Kimberly-Clark’s… Continued
Winner: Nebo Agency – Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing Nebo began with just two employees in 2004 when brothers Brian Easter and Adam Harrell decided to bring… Continued
Winner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued