Social Media

Digital PR Awards: Digital PR Campaign – General Excellence

October 13th, 2014 by

Winners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked… Continued

Digital PR Awards: Employee Communications Online

October 13th, 2014 by

Winner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued

Digital PR Awards: Influencer Communications

October 13th, 2014 by

Winner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast… Continued

Digital PR Awards: Listening Campaign

October 13th, 2014 by

Winner: Makovsky – Harnessing “Modern Market Research” A social intelligence program informing Sprint’s 4G LTE Network Communications In the summer of 2013, Sprint approached Makovsky to develop a complex and hyper-focused social intelligence program to… Continued

Digital PR Awards: Location-based Digital Campaign

October 13th, 2014 by

Winner: Adobe Create Now Tour for use of Facebook Custom Audiences In the spring of 2013, Adobe reinvented itself as a leading solution for creatives with the announcement of the Adobe Creative Cloud. This solution… Continued

Digital PR Awards: Facebook Communications

October 13th, 2014 by

Winners: 451 Marketing – America’s Best “Liked” Candle and Pfizer and GCI Health – Establishing a Voice for Fibromyalgia Patients on Facebook 451 Marketing – America’s Best “Liked” Candle For over 40 years, The Yankee Candle… Continued

Digital PR Awards: Most Engaged Brand

October 13th, 2014 by

Winners: 451 Marketing – America’s Best “Liked” Candle and MWW – McDonald’s New York Metro: Red Zone Replays 451 Marketing – America’s Best “Liked” Candle 451 Marketing set out to make Yankee Candle America’s most… Continued

Digital PR Awards: New Digital Service/Product

October 13th, 2014 by

Winner: Accenture – accenture.com Accenture.com is the dynamic online presence for Accenture, a $28.6 billion global management consulting, technology services and outsourcing company. In December 2013, Accenture launched Accenture Digital to deliver integrated digital business… Continued

Digital PR Awards: Online Community

October 13th, 2014 by

Winners: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community and Pfizer and GCI Health – Establishing a Voice for Fibromyalgia Patients on Facebook. Biosector 2… Continued

Digital PR Awards: Online Newsroom

October 13th, 2014 by

Winners: AT&T with FleishmanHillard – AT&T’s Social Newsroom and MasterCard – The MasterCard Engagement Bureau: Brand Publishing Around the World AT&T with FleishmanHillard – AT&T’s Social Newsroom From passive to active. From corporate to social.… Continued