What data do consumers value most? Another way of asking that question: What pieces of information about themselves are consumers least concerned about sharing with brands? A survey provides some surprising answers.
Social Media & SEO
How Arby’s Dared to be Different on Social Media—And You Can Too
May 25th, 2018 by Hayley JenningsHow can communicators on social break through the timeline to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the organization’s voice? Arby’s tackled this problem by leveraging one of the greatest forces on the internet today: nerd culture.
How 4 New Facebook Groups Features Will Affect Online Community Management
May 24th, 2018 by Sophie MaerowitzAt PR News’ Social Media Awards Luncheon in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting communicators who manage Facebook Groups.
2018 Social Media Award Winners Announced by PR News
May 23rd, 2018 by Hayley JenningsThe winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.
Why Your Emojis Don’t Look Right to Audiences—and What Twitter’s Doing About It
May 22nd, 2018 by Justin JoffeIn today’s fast-paced world, there are few things more frustrating than receiving an emoji from a friend that your device doesn’t recognize. What other profound visual iconography have you been missing out on since you skipped that latest software update?
Consumer Engagement With TV Up 7% in Q1’18, Video Engagement Up 27%
May 22nd, 2018 by Seth ArensteinFor a change of pace we asked data partner Shareablee to find the TV shows with the most consumer engagement during Q1 2018. The list of top 10 shows spans the gamut from new, tween-oriented series to morning news shows and an aged comedy series in syndication.
How Unflattering: Facebook Stories Gaining on Snapchat Stories, Could Soon Pass It
May 22nd, 2018 by Seth ArensteinImitation might be the sincerest form of flattery, but when it results in the flatterer eating your lunch much of the enjoyment associated with flattery evaporates quickly. This is the case with Snapchat’s features, which Facebook has copied without mercy. Facebook’s features, though, are pulling ahead of Snapchat’s in terms of usage.
How to Find and Create Great Visuals If You’re a Social Media Army of One
May 18th, 2018 by Steve GoldsteinWhether you’re in marketing or PR or both, if you’re responsible for social media engagement then there’s a good chance “team” roughly translates to “just little old me.” In those cases, creativity and time-management skills can only get you so far. What you need are some shortcuts.
3 Reasons Communicators Will Love the Facebook Stories Update
May 17th, 2018 by Sophie MaerowitzThree new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.
Why Brands Should Fear Using Bots to Gain Influence
May 17th, 2018 by Justin JoffeLate last week, U.S. Justice Department special counsel Robert Mueller delivered two subpoenas to Jason Sullivan, a social media and Twitter marketer employed by former Donald Trump adviser Roger Stone during the 2016 U.S. presidential election campaign, raising the question as to whether or not incorporating bots into your social strategy is worth the risk.