Social Media


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LinkedIn Looking to Expand Its Audience

With social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students. Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out. | MORE »

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5 Media Relations Tips to Memorize During a Crisis

Crises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that. | MORE »

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Cross-Functional Efforts Key to Social Marketing

The rapid growth of social channels, blogs and LinkedIn has grabbed the attention of professionals throughout most every organization. And public relations departments, of course, have been among the earliest adopters of social media.  | MORE »

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5 Tips for PR Pros Starting Out on Instagram

Not all social media platforms are created equal. Each one has its own unwritten rules and regulations.  | MORE »

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5 Reasons Brands Should Go Live

What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video. | MORE »

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4 Tips For Developing Dynamic Brand Stories

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators. | MORE »

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8 Irresistible Incentives to Include in Your Content

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job. | MORE »

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Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment. | MORE »

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4 Insider Tips for Excellent Facebook Ads

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar. | MORE »

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PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’

Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.  | MORE »

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