Social Media

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.

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5 Reasons Why Periscope and Meerkat Matter to PR Pros

March 27th, 2015 by

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.

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How Facebook’s News Hosting Deal Could Impact PR

March 24th, 2015 by

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.

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9 Visual Storytelling Tips for Social Media

March 23rd, 2015 by

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers?

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#Katch May Make Your Meerkat Strategy Easier

March 23rd, 2015 by

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.

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5 Things Communicators Should Know About Facebook’s Messenger Updates

March 20th, 2015 by

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.

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Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.

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Does Your Post Pass the Elevator Test?

March 18th, 2015 by

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […]

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.