Social Media

Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

November 23rd, 2015 by

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.


How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.


Facebook Responds to Criticism of ‘Safety Check’ Disparity

November 16th, 2015 by

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.


4 Telltale Signs That Your Website Isn’t Optimized for Search

November 16th, 2015 by

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.


5 Ways Social Media Can Extend the News Cycle

November 13th, 2015 by

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

Pinterest’s ‘Visual Search Tool’ Highlights Products on the Platform

November 12th, 2015 by

It just got a whole lot easier for consumers to search for products on Pinterest.


3 Ways PR Pros Can Prove Social Media Success

November 11th, 2015 by

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.


Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

November 10th, 2015 by

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.

2015 Digital PR Awards: Blog (Organization)

November 9th, 2015 by

Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued

2015 Digital PR Awards: Contest/Game

November 9th, 2015 by

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued