We caught up with Muck Rack COO Natan Edelsburg ahead of his panel appearance at PR News’ Media Relations Conference, going down Dec. 6 at D.C.’s National Press Club, to hear what communicators can learn to better interact with journalists on social.
Social Media & SEO
Instagram Adds 4 New Features for Shoppers—and Over-Shoppers
November 16th, 2018 by Sophie MaerowitzJust in time for the holiday season, Instagram has expanded its offerings for brands handling their e-commerce through the platform, while also giving users the ability to track how much time they spend scrolling through their feed and Stories. New shopping features include the rollout of clickable video tags, collections and a special “Shop” section for businesses selling on the platform. Meanwhile, a “Your Activity” dashboard helps users track how much time they spend perusing their friend’s posts and favorite fashion brands.
Twitter CEO: Editable Tweets Could Be On the Horizon
November 13th, 2018 by Sophie MaerowitzImagine a world where your pre-coffee company tweet, sent with an accidental typo, could be edited before the world sees it. That world could be coming sooner than you think, after Twitter CEO Jack Dorsey hinted at a soon-to-come feature. Here are four elements of the change for communicators to be aware of.
3 Social Media Metrics That Will Matter to Your C-Suite
November 6th, 2018 by Hayley JenningsEven the most adept social media professional can struggle to effectively show their C-suite why their contributions matter. But these conversations are an unfortunate reality, so here’s how you can determine which metrics are right for your brand and how to explain these metrics in a way the C-suite understands.
The Best Times to Post on Facebook, Twitter, LinkedIn, Instagram and Pinterest [INFOGRAPHIC]
November 5th, 2018 by Sophie MaerowitzContent may be king, but even top-notch content needs to be timed strategically in order to get seen. As new social platforms grow in prominence and user habits shift, it’s worth periodically evaluating your posting cadence and strategy. Here’s a handy guide to keep in your back pocket for the best posting times on Facebook, LinkedIn, Twitter, Instagram and Pinterest in 2018.
How 4 Shifts at Facebook Will Affect Communicators
November 1st, 2018 by Sophie MaerowitzFacebook has reported slow growth this quarter, most likely a result of the data leaks, fake news and hate speech the embattled platform has faced over the last two years, not to mention a saturated global user base. But in its quarterly earnings call, Mark Zuckerberg spoke to four new directions Facebook is headed, all of which will affect how communicators approach the platform. Here are some of their implications for communicators.
3 Things to Consider Before Going Programmatic on Social
October 30th, 2018 by Colleen LutolfProgrammatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the… Continued
These Are the Most Watched Types of Social Video [INFOGRAPHIC]
October 29th, 2018 by Justin JoffeAsked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.
Apple’s Tim Cook Proposes U.S. Version of GDPR at Data Protection Conference
October 25th, 2018 by Justin JoffeApple CEO Tim Cook took to the stage at Wednesday’s International Conference of Data Protection and Privacy Commissioners open session and took a pot shot “platform and algorithms” that “weaponize personal data,” as senior executives from Facebook and Google watched in silence. His words support the increasingly popular belief among communicators that social media regulation will actually be good for the big platforms, as it leads to improved user trust.
5 Tips for Making Your Social Marketing Stick on Pinterest
October 24th, 2018 by Hayley JenningsFor many brands, Pinterest doesn’t even register on their social marketing radar. But this could be a huge mistake. Though Pinterest only has 200 million monthly active users (compared with Facebook’s more than two billion), the platform remains one of the best in terms of return on investment (ROI). So, while the reach of posts on platforms like Instagram and Twitter may be larger, Pinterest could have a bigger impact on your organization’s bottom line. Here are five tips for social marketing success on Pinterest.