Social Media

4 Social Media Highlights from Oregon and Ohio’s College Football National Championship

January 13th, 2015 by

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

Daily Facebook Engagement Rises to 70 Percent of Users

January 12th, 2015 by

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.

New Magnets from Old Media

January 12th, 2015 by

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies.

You’ll Soon be Able to Upload Video Directly to Twitter

January 9th, 2015 by

Video is probably the best way to catch and keep an online audience’s attention. In the coming weeks, Twitter is making a move to boost video—and the high engagement associated with it—by allowing users to shoot, edit and post videos directly within its platform.

CES 2015: 5 Things to Watch for PR Pros

January 6th, 2015 by

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators.

4 Visual Storytelling Tips for Social Media

January 6th, 2015 by

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

3 PR Tips for Sharpening Your Social Media Content

January 5th, 2015 by

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

PR Opportunities Abound in China

January 5th, 2015 by

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.

Visual, Mobile Issues Confront Communicators in 2015

January 5th, 2015 by

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

Less Is Not More

January 5th, 2015 by

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.