Social Media


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3 Ways to Convince C-level Executives to Invest in Social

Here’s how to convince your boss to back social spending. | MORE »

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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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4 Video Trends that are Critical for PR Pros

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform. | MORE »

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4 Ways to Manage a Celebrity Tantrum on Twitter

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled. | MORE »

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List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

Forbes recently released data from its 2013 Most Reputable U.S. Companies report. | MORE »

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Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the | MORE »

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3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option. | MORE »

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Apple Stumbles and Facebook Rumbles On

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.  | MORE »

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Great Content and Consistency Are Critical to Melding Social Channels

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand. | MORE »

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How To Be Culturally Ready for Social

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them. | MORE »

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