Social Media


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Executives Find Measurement, ROI Tough Social Media Nuts to Crack

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge. | MORE »

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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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For Best YouTube Campaign Engagement, Think Monday, Not Thursday

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday. | MORE »

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Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices. | MORE »

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Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement. | MORE »

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Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term. | MORE »

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Percentage of ‘Typical’ Day Twitter Users Doubles in Nine Months

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study. | MORE »

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