Social Media & SEO

In this short video, Emma Monks of Crisp mentions that brands often fail to consider the risks of working with influencers.

In the last few weeks, AOC has seen a high school video go viral (and combated the backlash), been interviewed on “60 Minutes” and has collected myriad headlines in top-tier publications. In other words, she’s a PR professional’s dream, racking up consistent wins in the mainstream media and on social. So how has AOC come to dominate the digital space? Here are 3 ways the politician is leveraging communications best practices to grow her digital footprint and own the news cycle.

For communicators, the Defense Department’s recent Twitter gaffe smacks of a common issue: How can regulated industries—like defense, for instance—inject humor and fun into their social media presence without taking unnecessary risks? Luckily, there are a few steps PR professionals can take to ensure their brands’ tweets don’t land them in hot water in 2019.

With the start of a new year, brands and organizations will look roll out new products or re-launch brands. This means communicators will be asked to create campaigns and messages for them. This story contains helpful tips to use social for a re-launch and a launch.

The annual tech-laden mosh pit known as CES begins Tuesday at the Las Vegas Convention Center. That and the start of the year make it an excellent time to look at the technology scene, including what’s expected at CES and the implications of that for communicators and the brands and organizations they represent.

Our yearly look at the most-engaged B2C brands of 2018. Women are the target audience for nearly all of the top 10, according to Shareablee data. Overall consumer engagement was down slightly.

Instagram caused an uproar this week when it unintentionally released a glimpse of a potential update to feeds on the platform. On the morning of Dec. 27, some users found that their Instagram interface had shifted from its usual vertical layout to a horizontal one, in which users had to tap or swipe through one post at a time to get to the next—similar to the Stories feature. Rather than scrolling quickly through posts and ads that weren’t of interest, users had to interact with every post in one way or another.

The holiday season is a perfect time to enhance the tactics your brand is using on social media. Add storytelling elements, concentrate on visual content and create a consistent theme for your posts, writes Jamie Izaks of All Points Public Relations. Tell followers how your brand can help them during the busy holiday season. And don’t forget to include a CTA.

As 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.

At some point, perhaps soon, companies will use AI to gather data about target audiences and even create content that best suits their needs. Until that time, it falls to communicators and marketers to use available data to paint a portrait of target audiences and how they prefer to receive content. This infographic provides basic profiles of various demographic units and their content preferences.