Social Media


avatar

PR News Video of the Week: 4/5

In a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.” | MORE »

Comments Off

avatar

Facebook Home Sets Mobile Bar High for PR Pros

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones. | MORE »

Tags: , , | Comments Off

avatar

5 Tips to Get More Return from Less Spend on Video

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.  | MORE »

Comments Off

avatar

SEC Says Social Media Can Be Used for Disclosing Corporate Information

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws. | MORE »

Comments Off

avatar

Private Networks May Be the Next Frontier for Social Media

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com  | MORE »

Comments Off

avatar

Rutgers Fires Coach Amidst PR Controversy

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday … | MORE »

2 Comments

avatar

Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.  | MORE »

Comments Off

avatar

4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.  | MORE »

1 Comment

avatar

Brands Channel Social Media To Support a Cause

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process. | MORE »

Comments Off

avatar

9 Strategies for Building Brands and Attracting Fans on Social Media

At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence. | MORE »

1 Comment