Winner: The ALS Association – ALS Ice Bucket Challenge The ALS Ice Bucket Challenge was a movement for ALS patients, their families and their supporters and it was a phenomenal success. The challenge started in… Continued
Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued
Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.
There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.
In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.