Social Media


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PR Insider: 7 SEO Basics Every PR Pro Should Know

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. | MORE »

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3 Tips for Building a Brand Community on Reddit

Social media strategies are often limited and focus on less than a handful of networks. It’s no doubt difficult to roll out a discrete strategy on each and every social media platform, but that shouldn’t stop you from trying. Especially when it comes to a network like Reddit, where users devour content and spread it across their community. | MORE »

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Klout Loses Clout Thanks to Shortsighted Tweet

Social media ranking tool, Klout, is in hot water over a tasteless tweet. | MORE »

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The Hype Machine

Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel. | MORE »

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Video is Still Not a Big Enough Part of PR (Infographic)

Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014. | MORE »

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Back to School: 3 Crucial Skills to Master Today

With the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year. | MORE »

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3 Tips You Should Already Know to Create Better Vines

With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise. | MORE »

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Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line

More than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC. | MORE »

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Arguing PR’s Case for Owning Social Media

The social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny. | MORE »

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The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement. | MORE »

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