Social Media


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PR Insider: How to Optimize Your Social Campaign with Facebook Ads

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.  | MORE »

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How to Measure Instagram Success

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that. | MORE »

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Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.  | MORE »

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Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.  | MORE »

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Want to Make a Twitter-Like Splash on Twitter With Financial News? Follow These 3 Rules

Twitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels. | MORE »

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Esquire’s Snarky Apology: A Case Study in What Not to Do

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.  | MORE »

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PR News Announces Winners of PR Agency Elite Awards

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. | MORE »

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Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go? | MORE »

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2013 PR Agency Elite Awards: Digital/Social Media

Winner: MWW From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space. The … | MORE »

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2013 PR Agency Elite Awards: Consumer Marketing

Winner: Airfoil Airfoil continues to cultivate its communications efforts on the consumer-marketing front. For example, when eBay wanted to engage parents of young children to sell products on the website, the online auction giant called … | MORE »

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