Social Media


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Measuring Influence Requires More than Counting Social Media Followers

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.  | MORE »

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Retooling Social Media Metrics To Provide Real, Actionable Insights

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions. | MORE »

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5 Tips to Get Started With ‘Big Data’

With the demand for data scientists high, PR pros must think about how to leverage Big Data. | MORE »

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Smaller-Sized PR Agencies Ramp Up Digital Services

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012. | MORE »

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2 More Reasons Your Brand Should Be on Vine

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.  | MORE »

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PR News Video of the Week: 4/5

In a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.” | MORE »

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Facebook Home Sets Mobile Bar High for PR Pros

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones. | MORE »

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5 Tips to Get More Return from Less Spend on Video

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.  | MORE »

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SEC Says Social Media Can Be Used for Disclosing Corporate Information

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws. | MORE »

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Private Networks May Be the Next Frontier for Social Media

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com  | MORE »

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