Social Media


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5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.  | MORE »

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3 Quick Tips to Better Press Releases

As a communications professional you have one primary goal—communicating your message. | MORE »

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Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices

The babies just keep on coming. More than a few states in America are experiencing baby booms.  | MORE »

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Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands. | MORE »

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Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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It’s Called ‘Social’ Media for a Reason

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.  | MORE »

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3 PR Tips to Improve Returns on Instagram

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms. | MORE »

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Wedding Traditional PR Channels to Social Platforms Nets More Effective Campaigns

PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter. | MORE »

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4 Tips to Measure the Success of Your Content Strategy

Establishing built-in metrics to measure the performance of a content strategy is key to its success.  | MORE »

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With Twitter a Public Company Will PR Start to Ramp Up Investments?

Less than a week after it went public Nov. 7 Twitter rolled out a new tool called custom timelines. The feature enables its users to drag and drop tweets to form custom lists of Twitter messages on whatever topic interests them. For PR pros patched into Twitter there’s probably a lot more where that came from | MORE »

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