With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.
PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.
Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media.
Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing.
A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.
Most PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset.
Science tells us that we absorb information easier when it’s presented visually than when it’s presented in text-heavy formats. At the same time, we’re predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power.
PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.
Facebook page owners now have the ability to restrict the audience of videos by age and gender, set expiration dates for videos, label videos based on interest categories and make “secret” videos that are accessible only via a direct URL, among other new features.