Social Media

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

June 29th, 2015 by

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.

What You Need to Know to Improve Your Company’s Social Media Policy Guidelines

June 29th, 2015 by

The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents.

3 Real-Time Communications Tactics From an Iconic Branding Moment

June 26th, 2015 by

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg.

hashtags

6 Instagram Hashtag Recommendations for Brands

June 25th, 2015 by

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns.

Analytics Can Help Your LinkedIn Profile

June 22nd, 2015 by

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it?

4 Tips for Working With External Bloggers

June 22nd, 2015 by

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust.

Goals, Spending Help Find Best Social Site for Your Brand’s Message

June 22nd, 2015 by

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective.

Relevant Content Makes Discovering It Easier

June 22nd, 2015 by

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.”

twitter-analytics

4 Ways to Tie Twitter to Your Overall PR Strategy

June 18th, 2015 by

These tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization.

social-media-engagement

3 Social Media Metrics Tips to Impress the C-Suite

June 17th, 2015 by

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.