Social Media


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What’s Your Brand’s Second-Screen Strategy for the Oscars?

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry. | MORE »

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4 Common Mistakes PR Pros Make on Twitter

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. | MORE »

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5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

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Social Media Tips for Nonprofits and Associations

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association. | MORE »

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Recipe for a Quick Communications Win? LeHigh Valley IronPigs Just Add Bacon

The minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms. | MORE »

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This Blog Post Was Not Subsidized by Amtrak

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space. | MORE »

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4 Questions to Ask Before Launching Your Brand on Snapchat

Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action? | MORE »

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Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp

At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form. | MORE »

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How To Attach LinkedIn to Your PR Strategy

LinkedIn is still being underused by PR pros at both the agency and corporate levels. | MORE »

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When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

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