Social Media


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7 Reasons Tumblr Matters to PR Pros and Marketers

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.  | MORE »

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6 Tips for Influential Writing on Social Media

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise. | MORE »

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3 PR Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up … | MORE »

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Facebook Cracking Down on Fake News and Hoaxes

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals? | MORE »

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Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating. | MORE »

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7 Ways You Can Write a State of the Union-Worthy Speech

Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand. | MORE »

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A New Frontier for Brand Advocacy

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization. | MORE »

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A Decline in Engagement

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions. | MORE »

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Better Use of Data Analytics a Major Theme at CES ’15

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES. | MORE »

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Google Shows Brands How to Include Social Profile in Search Results

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic. | MORE »

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