If I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks to describe this zeitgeist, this evolution of messaging. But to me, it really all comes down to a single, often misunderstood word—empathy.
Want to know some of what was on the minds of attendees at the sold-out Social Shake-Up Show? Ask the attendees to discuss 10 social media-related topics toward the end of the conference. That’s just what happened on Wednesday afternoon at the show. Find out what the attendees were thinking about as well as some of their key takeaways.
Twitter rolled out new tools and controls May 17 that allow users to view and modify the data that helps advertisers target them. Users are now able to turn off interest-based ads entirely (although they would still see other paid posts) or curate their interests to see ads that are more relevant to them. To see which interests Twitter thinks you have, go to Settings -> “Your Twitter data.”
It’s been said that a picture is worth a thousand words. If this is true, then you could argue that video and other multimedia content are worth millions. This is especially the case in the very crowded brand journalism waters, where The Coca-Cola Company is using content to simultaneously build brand love and corporate trust. Coca-Cola Journey makes (and sometimes breaks) Coca-Cola news, bringing to life the stories bubbling just beneath the surface of our business. We made this big bet because we believed that authentic stories matter.
Trying to replicate what made a post get 300 likes when your account routinely sees 100 likes per post can make you want to bang your head against the wall…Or, it can ignite a new test-and-learn campaign. Your team can make educated guesses about what worked and incorporate those elements into future posts.
You’ve probably either sent or received a version of this work email: “Who posted this tweet on the brand account? I think it’s too [personal/political/off-brand/sloppily written/insensitive/blatantly promotional/factually incorrect/ill-timed].” If you’ve never written or seen an email like that, you should congratulate yourself and your team. You’re managing to speak with a consistent brand voice on Twitter.
Banafsheh Ghassemi’s passion for using technology to promote empathy can be traced to a turbulent childhood. Ghassemi, the winner of the first annual Robin Carey Connector Award, was born in Iran, where her parents were both politically active members of the resistance during the run-up to the Iranian Revolution. As the revolution intensified, her family was forced to seek refuge in England when she was just 11 years old. And that experience has been central in shaping Ghassemi’s focus on human-centered design.
“Saturday Night Live” cast member Cecily Strong has joined the speaker roster for the Social Shake-Up, a three-day digital communications conference that will be held May 22-24 in Atlanta, and presented by PR News in partnership with Social Media Today. Strong will be joined onstage by Rob Gregory, president of content and influencer marketing company WhoSay, with whom she’ll discuss how social media conversations have influenced her character choices, impacted her performances and helped build her audience.
Our regular look at social media metrics with exclusive data provided to us by Shareablee. In our final look at data from 2016, we examine how nonprofits and governmental organizations did in terms of consumer engagement with their posts and videos on Instagram and Facebook.
In just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. And in this personal account, author Chris Strub details three interactions he had at a past Shake-Up—including one with the show’s late founder, Robin Fray Carey—that forever altered the course of his career.