Social Media


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Human Touch Is Most Vital Part of Tracking Social Media Metrics

The growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet.  | MORE »

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How to Leverage Your Content on Pinterest Without Paying for It

Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform. | MORE »

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Why Sticky and Shareable Content Matter for PR’s Digital Future

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by. | MORE »

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PR Insider: How to Optimize Your Social Campaign with Facebook Ads

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.  | MORE »

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How to Measure Instagram Success

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that. | MORE »

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Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.  | MORE »

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Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.  | MORE »

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Want to Make a Twitter-Like Splash on Twitter With Financial News? Follow These 3 Rules

Twitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels. | MORE »

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Esquire’s Snarky Apology: A Case Study in What Not to Do

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.  | MORE »

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PR News Announces Winners of PR Agency Elite Awards

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. | MORE »

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