Winner: Weber Shandwick – PEDIGREE See what good food can do Since committing to the cause of shelter dogs in 2008, the PEDIGREE brand has donated more than 20 million pounds of food. Through its… Continued
Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued
Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.
There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.
In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
Here are some thoughts to consider when starting a video project from scratch.