Social Media

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5 Ways Social Media Can Extend the News Cycle

November 13th, 2015 by

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

Pinterest’s ‘Visual Search Tool’ Highlights Products on the Platform

November 12th, 2015 by

It just got a whole lot easier for consumers to search for products on Pinterest.

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3 Ways PR Pros Can Prove Social Media Success

November 11th, 2015 by

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.

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Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

November 10th, 2015 by

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.

2015 Digital PR Awards: Blog (Organization)

November 9th, 2015 by

Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued

2015 Digital PR Awards: Contest/Game

November 9th, 2015 by

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued

2015 Digital PR Awards: Crisis Management

November 9th, 2015 by

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued

2015 Digital PR Awards: Digital Communicator

November 9th, 2015 by

Winner: John McInerney, Ruder Finn As SVP of Consumer Marketing for Ruder Finn, John McInerney has spearheaded a number of integrated digital and social campaigns for leading brands across industries. For example, he led an… Continued

2015 Digital PR Awards: Digital Marketing Campaign (100k-200k)

November 9th, 2015 by

Winner: Tata Consultancy Services – TCS Amsterdam Marathon: Calling all Superheroes Tata Consultancy Services has been the main sponsor to the Amsterdam Marathon (TAM) for the past five years, and it has been a highly… Continued

2015 Digital PR Awards: Digital Marketing Campaign 500k+

November 9th, 2015 by

Winner: Marina Maher Communications and Crowdtap, Inc. – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies By taking a “girl power” approach to marketing, Kimberly-Clark’s… Continued