Social Media

How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following

September 25th, 2015 by

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

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3 Tools and Techniques to Prove the Value of Social Media

September 24th, 2015 by

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

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What to Do When the Pope Plugs Your Brand? Stay the Course

September 24th, 2015 by

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

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This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email

September 22nd, 2015 by

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.

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5 Brand Identity Writing Tips

September 21st, 2015 by

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

How to Prepare Your Brand for the Facebook ‘Dislike’ Button

September 21st, 2015 by

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.

Overwhelmed by Social Messages, Brands Fail to Respond to Queries

September 21st, 2015 by

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.

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This PR Campaign Showed America Who Puts the Food on the Table

September 18th, 2015 by

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

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What’s the Most Important PR Metric? Wrong Question

September 18th, 2015 by

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]