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Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the … | MORE »

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Social Media Gives Food and Bev Execs a Bad ROI Taste

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns. | MORE »

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Digital Leaders Lack Resources for Keyword Research

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI. | MORE »

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Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral. | MORE »

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PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign. | MORE »

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PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign. | MORE »

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Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than … | MORE »

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Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than … | MORE »

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Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of … | MORE »

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Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity. | MORE »

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