Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.
The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.
Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.
Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.
Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.
Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.