Social Media and Software Industry: A survey of more than 100 marketing executives in North America by the Software & Information Industry Association (SIIA) and Lopez Research finds that while 90% of the executives within that industry use social media for marketing and communications—and three-quarters believe it has a positive impact on their business—slightly more than half (54.5%) say their team spends less than 10 hours per week investing in social media. Other highlights:
65% of respondents cited social media as an area in which they would like to invest more spending, and over 70% indicated they expect to increase their use of both Twitter and LinkedIn in the year ahead.
Communicators are beginning to apply the same ROI metrics to social media that they do for other efforts, both offline and online.
Nearly 60% say that less than 5% of their deals begin through social network interactions.
Source: SIIA/Lopez Research