Whether you’re red, blue or in between, how you lean politically is reflected in your feelings about certain brands.
A new study from rbb Public Relations shows that Obama supporters and Romney supporters have specific preferences for brands they endorse, shop at or identify with.
The agency's study of Breakout Brands surveyed 2,141 adults ages 18 and older. "Breakout Brands" are those that inspire loyalty and devotion from fans based on constant innovation of their products or services and communication with their target audience.
The data shows that those who plan to vote for Obama identify strongly with Google, Whole Foods and Starbucks, while Romney supporters have a strong affinity for brands like Walmart, UPS and Coca-Cola.
Voters from both ends of the spectrum identify with brands such as Nike, Apple, Microsoft and Samsung.
The following infographic outlines the full results:
|Source: rbb Public Relations|
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