An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.
Research & Whitepapers
Paid Twitter, Facebook Products Can Be Misleading, and Damage Brand Trust
November 12th, 2012 by Scott Van CampWhile most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.
Young Consumers Mix Media Channels, But TV Still Rules
November 6th, 2012 by Scott Van Camp73% of people aged 16-25 years old look to TV to stay informed about daily events.
PR Being Reshaped by Digital and Generational Divides
November 5th, 2012 by Scott Van CampA University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.
Moms More Influential In Person Than on Facebook
November 2nd, 2012 by Scott Van CampA majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media.
Businesses Question Advertising Return—Opening for PR?
November 1st, 2012 by Scott Van CampAd agency tenure had been declining steadily as clients continue to consolidate
U.S. Remains the Top Nation Brand, Others Take Reputation Hits
October 29th, 2012 by PRNEWSUnited States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.
Public Negativity Is Big Roadblock for Financial Industry
October 25th, 2012 by Scott Van Camp78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.
Consumers Willing to Pay More for ‘Simpler’ Brands
October 23rd, 2012 by Scott Van CampAccording the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.
Few Companies ‘Very Advanced’ in Leveraging Mobile
October 17th, 2012 by Scott Van CampJust 8% of CMOs say their company already has "very advanced" mobile capabilities.