Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.
Research & Whitepapers
Infographic: When’s the Best Time to for PR Reps to Send Emails?
August 21st, 2014 byHow To Craft a ‘Made in America’ Message
August 18th, 2014 by Maria ReitanIf a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.
The 8 Essentials of ‘Brand Security’
August 18th, 2014 by Bob PearsonWhen we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
Looking for a Happy Medium
August 18th, 2014 by PRNEWSA new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
Delivering a Killer Presentation, By the Numbers
August 18th, 2014 by Stan PhelpsMost of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.
Snapchat Cruises Past Twitter for Mobile Communications
August 13th, 2014 by Matthew SchwartzIn light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
Sharing Your Content Through Syndication
August 11th, 2014 by Diane Gage Lofgren and Holly PotterIt’s not just what you say but how far the reach that counts in today’s world of brand journalism.
PR News Survey: PR Starts to Take the Lead on Social Media
August 11th, 2014 by PRNEWSIn the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.
Tracking Twitter
August 11th, 2014 by PRNEWSThe number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation.
The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions
August 5th, 2014 byAccording to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry.